Do you want to translate creative ideas into practical realities? Do you want to develop innovative business strategies from in-depth data analysis? Do you want to engage clients by demonstrating how your product provides value? The field of marketing may be for you.
Marketing professionals help organizations understand their customers, develop products and services, build brands and create strategies that drive growth.
The Department of Marketing prepares students to think strategically, use data to make decisions and connect businesses with the people they serve.
Through innovative coursework, hands-on learning experiences and connections with industry professionals, our students graduate ready to succeed in today's dynamic marketing landscape.
Successful marketing professionals combine creativity, analytical thinking and business strategy. They use research and data to understand customer needs, develop solutions and help organizations make smarter decisions.
In TU's marketing program, students learn how to:
Our faculty members bring expertise from across the marketing field, including consumer behavior, digital marketing, sales, marketing analytics, branding and marketing research. They’re dedicated to helping students learn the skills necessary to excel in their professional careers. Our professors are internationally recognized scholars who publish peer-reviewed journal articles, case studies and professional and pedagogical work. Students benefit from faculty who combine academic expertise with practical industry experience.
Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.
Find Out MoreInterested in teaching the next generation of marketing professionals? Fill out our recruitment form.
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Hours
Mon - Fri: 8:30 a.m. - 5 p.m.
Phone: 410-704-3357
Email: marketing@towson.edu
