Making a new Tiger Connection

By Ray Feldmann on June 4, 2018

Towson University Alumni Relations office to debut new ‘Tiger Connect’ online community

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As Commencement season ends, and more than 3,500 Towson University students transition to TU alumni, the university’s Office of Alumni Relations is preparing to officially welcome them with a new, user-friendly online community.

The new home for TU alumni — which will be known as Tiger Connect — will be accessible by the end of June.

It will replace the existing Tiger Tracks alumni network, which will be phased out by July.

“We are excited to launch this new online community for the more than 160,000 Towson University alumni,” said Lori Armstrong, associate vice president in the Office of Alumni Relations. “It will move us into the 21st century in terms of our ability to communicate and share information.

“Our team attended all six Commencement ceremonies last month,” Armstrong added, “literally signing up new graduates for Tiger Connect. They will be some of the first alumni to experience this new online community.”

Although individuals must be verified alumni to join Tiger Connect, spring 2018 graduates can jumpstart the invitation process through the TU Commencement app by going to the “Checklist for Candidates,” scrolling to “Update Your Information with Alumni Relations” and adding a non-TU email address.

TU’s Office of Alumni Relations will roll out the new site to both current graduates and the rest of the alumni community over the summer.

“Our ultimate goal is to give all alumni a place to communicate with each other and easily access information and benefits,” said Steve Rosenfeld, TU’s director of alumni communication and recognition. “We plan to do that by emphasizing the three over-arching themes of our new Tiger Connect program: community, exclusivity, and interactivity.

Rosenfeld said Tiger Connect will have a fun gaming component, where users can earn badges by completing tasks.

Once alumni become part of the new Tiger Connect community, they will also be able to engage in the following activities:

  • Update their own information
  • Find classmates
  • Join groups pertaining to their interests/industry
  • Find and register for events
  • Earn badges through a fun gaming component
  • Keep up with the latest campus and alumni news
  • Access exclusive alumni/member benefits inside community

“We’re eager to make this new online community available to our TU alumni around the world,” said Chandler Vicchio, assistant director of alumni social media, career and volunteer services. “Users can connect to their alma mater and fellow alumni in ways they haven’t been able to in the past. We can’t wait to launch this new site!”

Once Tiger Connect is “live,” members will be able to create a personal account with a unique password, or they can log in by using social sign-on, Vicchio added.

This story is one of several related to President Kim Schatzel's priorities for Towson University: Culture of Philanthropy.