Sport has influenced virtually every aspect of our culture in recent years, and growth on local, regional, national, and international levels has created growing management-level positions in the sports industry.
This major is designed to address the unique position of sport in the global economy. Employment opportunities for graduates include high school/youth sport, recreation management, health and fitness, intercollegiate athletics, professional sport, sport agency, facility management, event management, community relations, and retail marketing. As a result of trends in the industry, many graduates choose to continue their education through graduate studies in areas such as sport management, business, and law.
Through the required courses, students will broaden their knowledge of the business aspects of the sports industry and develop a greater understanding of the sociocultural role of sport in society. This interdisciplinary program combines required coursework in sport management with business courses offered through Towson University’s College of Business and Economics. Students must complete a minor in business administration with coursework in accounting, micro- and macro-economics, finance, marketing and management. View all degree requirements in the Undergraduate Catalog.
A strong passion for sport is not enough to guarantee success in this industry. As such, students are encouraged to become involved while on campus through volunteer and internship experiences as well membership in the Sport Business Association. Through both their academic and practical pursuits, students should be prepared to be challenged as they transition into future sport leaders.
The internship is a critical component of the major and is required to complete the program. Towson University’s location gives students access to many internship sites within the sport industry, with the Baltimore, Washington DC, Philadelphia markets within close proximity.
Careers in Sports Management
Unsure where the major will take you? Learn more about your career options by visiting the Career Resource Library.