Brand Mark Signatures
Bold, professional and cohesive — these signatures help connect TU to its diverse colleges, departments, centers and groups.
TU’s brand architecture defines the relationship between the university and its representative colleges, departments, centers and groups. The signatures shown here give select TU units a brand-connected mark while building an external identity within the larger university. College signatures are set in all uppercase Proxima Nova Bold to differentiate them from our department signatures, which use title case Proxima Nova Semibold.
Application guidelines should be strictly followed in all cases. Variations of these exact signature options are not permitted for any reason. These guidelines ensure the signatures have a clear hierarchy and retain a professional aesthetic directly tied to TU’s brand.
Horizontal College and Department Signatures
Brand mark signatures that pair the unit’s name with the primary university brand mark are the most formal option. They work best where there is ample room for them to stretch out, like in a page header or footer. Please note that all brand mark signatures shown on this page are available four color formats: Color-positive (graphite and gold), color-reverse (white and gold), black and white. Signatures are downloaded in zip files that include all color formats in both PNG and PDF (vector) format.
Compact College and Department Signatures
In order to provide more flexibility and solutions for a variety of space constraints, the unit signature shown here uses the secondary brand mark to decrease the horizontal space required. Both colleges and departments can use the signature shown. However, the type variation established in the previous signature variation still holds true. Colleges are set in Proxima Nova Bold, all caps, while departments are set in Proxima Nova Semibold, initial caps.
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Informal Brand Mark Signatures
An ‘informal’ brand mark signature format has been introduced to leverage the recognizability of the graphic TU. This format places greater emphasis on the name of the unit relative to the name of university. This signature format will work best with audiences that have a passing familiarity with Towson University — those that are more likely to recognize the TU graphic. Please note that the vertical format of the informal brand mark signature will replace the previous apparel use signatures
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Internal Use Signatures
The informal signatures shown here allow select internal departments and groups to have a consistent visual identity. These signatures are meant for an internal TU audience only and should not be used on any external materials or audiences.
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Multiple Departments
When multiple department signatures need to be used — usually in the case of multiple TU groups sponsoring an event — you should NOT use multiple brand mark signatures. Instead, pair up the multiple department names with a vertical brand mark in the fashion shown here. Vertically, departments can be joined with a small ‘and’; department names be listed vertically and the line that separates the department name from the brand mark should be extended down. Horizontally, repeat the separator line and department name to the right as needed. If you need assistance with multi-department signatures, please email Creative Services.
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