Marcus Damas ’14 and his creative marketing agency Fueled by Culture are focused on bridging the gap between culture and technology.
Damas was also a member of the men's basketball team that helped spur an academic turnaround for the program. Behind Damas and the rest of the 2013-14 team, the program went from receiving sanctions because of low Academic Progress Rate (APR) scores, to receiving NCAA Public Recognition Awards for posting APR scores in the top 10 percent of their sport.
After graduation, Damas went overseas and played professional basketball in Sweden. He then moved back to spend more time with his family, and took a job working as a consultant at EA Sports. But he was always looking for his next step.
Now he’s using his time on the court and his marketing background to spark his new venture: Fueled by Culture, a creative marketing agency focused on bridging the gap between culture and technology. Damas connects rappers and athletes to brands, which creates the influencer, business and event ecosystem the agency thrives on.
Damas and Fueled by Culture were recently featured by Forbes.com in a piece that focused on his rise from working on the court at SECU Arena to working with NBA players like Tobias Harris and Nick Young, and music artists like 2 Chainz.
“It was really natural to me,” Damas told Forbes.com. “I’ve always been around the entertainment world from meeting people to the NBA friends that I have, and I’m just good at keeping relationships, and I’ve found a way to add value to them.”