Button Content

Button Callout Small/Medium

The Button Callout Small/Medium is a single snippet with multiple options. The top row, the “type” field in the snippet, allows you to select the small or medium version.

Button Callout Medium (Default)

The Button Callout Medium is the default snippet. It consists of a call-to-action and a button.

• By default, two callouts display side by side on full-size desktop screens. At all smaller screen sizes the buttons will stack.
• The size of the callout boxes will always adjust to be equal, based on the box with more text.
• Aim for 2-3 lines of text. Never more than 4. Always use sentence case, never all caps. You can emphasize a few key words using bold.

Button Callout Small

The Button Callout Small displays the button only.

• Use this option when the link label is self-explanatory and no additional content is needed.
• A single button comes in handy when trying to draw attention to a single, important link within a larger section of copy.

Button Callout Large

The Button Callout Large spans the main content area on desktop. It can include one or two buttons.

• Use this option if you have too much text for a medium button.
• Aim for 2-3 lines of text. Never more than 4. Always use sentence case, never all caps. You can emphasize certain words using bold.

Use Cases

Three Buttons

Here’s an example of how to use three buttons (two medium and one large) when you have three calls-to-action.

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Single Button

Here’s an example of how to use a single small button when you have just one call-to-action.

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