Cassidy began working with Towson University in 2015 as a graphic design assistant while a student. In 2016, she transitioned to a professional team member. In her role, Cassidy is responsible for the graphic design of print and digital marketing collateral for the Division of Strategic Partnerships & Applied Research, its multiple units, and initiatives supported by BTU—Partnerships at Work for Greater Baltimore. This work includes social media graphics, brochures, booklets, programs, infographics, and awards. Cassidy is also responsible for conference branding for the Coalition of Urban and Metropolitan Universities as well as marketing materials.
Cassidy also supports email marketing efforts. She creates customized HTML templates, and develops, troubleshoots, and updates HTML for testing and sending of email campaigns in MailChimp and Salesforce.
Additionally, Cassidy supports website and blog development. Using WordPress and Omni CMS, TU’s content management system, she updates imagery and content to create dynamic webpages and blog posts that help to effectively market and tell our story.
Cassidy holds a B.F.A. with a concentration in graphic design from Towson University.
Outside of the office, Cassidy enjoys painting, drawing, and gaming. She also enjoys travelling and exploring new cities, where she likes to find unique and interesting museums. She hopes to begin international travel in the near future.
What are two apps she can’t live without? Maps and Instagram