Jaime R. DeLuca, Ph.D.

Associate Professor

Jaime R. DeLuca, Ph.D.

Contact Information

Burdick Hall, 120 D
By appointment:
Mon 8:00 - 9:00 a.m.
Thur 10:00 - 11:00 a.m.


Ph.D., Physical Cultural Studies, University of Maryland, 2010

M.A., Sport Management & the Sociology of Sport, University of Connecticut, 2006

B.S., Business Administration: Management Science & Information Systems, The Pennsylvania State University, 2003

Areas of Expertise

Sport, Social Class, & Family
Physically Active Lifestyles
Maternal Fitness Practices
Sport Management Education

Jaime R. DeLuca joined the Towson University Sport Management faculty in the Department of Kinesiology in 2011. Dr. DeLuca’s teaching interests include both the management and socio-cultural aspects of sport. She is passionate about preparing students for careers in the sport industry and works to help students translate classroom knowledge into professional practice. Dr. DeLuca’s specific research interests focus on exploring the intersection between social class, embodiment, and the familial experience with sport and physical activity through qualitative inquiry. Dr. DeLuca’s current research, Postpartum BODIES [Behavioral Observation of Diet Image & Exercise Study], investigates the physiological and sociological aspects of postpartum recovery and physical activity.

Select Publications 

  • DeLuca, J.R., & Bustad, J.J. (2017) 'My baby and this mom body': Examining post-partum bodywork through stroller fitness. Qualitative Research in Sport, Exercise and Health, 9(1), 133-148. DOI:10.1080/2159676x.2016.1246472
  • DeLuca, J.R. & Braunstein-Minkove, J.R. (2016). An evaluation of sport management student preparedness: Recommendations for adapting curriculum to meet industry needs. Sport Management Education Journal, 10(1), 1-12. DOI:10.1123/SMEJ.2014-0027
  • Deluca, J.R. & Andrews, D.L. (2016). Exercising Privilege: The Cyclical Reproduction of Capital through Swim ClubMembership. Sociological Inquiry, 86(3), 301-323. DOI: 10.111/soin.12113
  • DeLuca, J.R. (2016). "Like a 'fish in water'": Swim club membership and the construction of the upper-middle class family habitus. Leisure Studies, 35(3), 259-277. DOI: 10/1080/02614367.2014.962581
  • Braunstein-Minkove, J.R. & Deluca, J.R. (2015). Evaluating internships: Effectively adapting curricula and harnessing internal and external resources to address industry-specific needs. SCHOLE: A Journal of Leisure Studies and Recreation Education, 31(2), 12-30.

Courses Taught

  • KNES 280  Introduction to Sports Industry 
  • KNES 345 Seminar and Field Experience in Sport Management 
  • KNES 390 Sport and Globalization 
  • KNES 452 Sport Marketing 
  • KNES 458 Applied Sport Marketing