Jaime R. DeLuca, Ph.D.

Associate Professor

Jaime R. DeLuca, Ph.D.

Contact Info

Burdick Hall, 120 D
Thurs. 9:30-10:30am and by appt.


Ph.D., Physical Cultural Studies, University of Maryland, 2010

M.A., Sport Management & the Sociology of Sport, University of Connecticut, 2006

B.S., Business Administration: Management Science & Information Systems, The Pennsylvania State University, 2003

Areas of Expertise

Sport, Social Class, & Family
Physically Active Lifestyles
Maternal Fitness Practices
Sport Management Education

Jaime R. DeLuca joined the Towson University Sport Management faculty in the Department of Kinesiology in 2011. Dr. DeLuca’s teaching and research interests include both the management and socio-cultural aspects of sport. She is passionate about preparing students for careers in the sport industry and works to help students translate classroom knowledge into professional practice. Dr. DeLuca’s research related to sport sociology explores the intersection between social class, embodiment, and the familial experience with sport and physical activity through qualitative inquiry. Dr. DeLuca’s current research, Postpartum BODIES [Behavioral Observation of Diet Image & Exercise Study], investigates the physiological and sociological aspects of postpartum recovery and physical activity. Her work related to sport management focuses on student experiences in sport management programs, with particular emphasis on how diversity, equity, and inclusion subject-matter is taught in the classroom and its impact on student learning pertaining to these important competencies.

Recent Publications 

  • Clevenger, S.M., & DeLuca, J.R. (2023). Contemplative Pedagogy and Decentering Whiteness in Sport Management Education. Journal of Hospitality, Leisure, Sport & Tourism Education, 33. https://doi.org/10.1016/j.jhlste.2023.100461
  • DeLuca, J.R., & Bustad, J.J. (2023). When the clothes fit: Exploring the embodied transition to motherhood. Fashion, Style, and Popular Culture. https://doi.org/10.1386/fspc_00213_1
  • Sauder, M.H., & DeLuca, J.R. (2023). Framing Course Content on Diversity and Inclusion: Varying Outcomes from Teaching on Disability in Sport Management. Sport Management Education Journal. https://doi.org/10.1123/smej.2022-0056
  • DeLuca, J.R., & Bustad, J.J. (2023). Good body, good health, and the good mother habitus. Subjectivity. https://doi.org/10.1057/s41286-023-00166-7
  • Clevenger, S.M., & DeLuca, J.R. (2023). Journaling as contemplative practice for sport management education. Sport Management Education Journal. https://doi.org/10.1123/smej.2022-0058.
  • Braunstein-Minkove, J.R., DeLuca, J.R., & Baucum, S.* (2023). Transferable Skills: Preparing Sport Management Students for Careers Both Within & Outside the Sports Industry. Sport Management Education Journal, 17, 135-143. https://doi.org/10.1123/smej.2022-0011
  • DeLuca, J.R., Clevenger, S.M., Zabriskie, H., & Landers-Ramos, R.Q. (2022). Exploring Women’s Marathon Participation in the United States, 1980-2019. Journal of Cultural Analysis and Social Change, 8(1), 1-15.  https://doi.org/10.20897/jcasc/12501
  • DeLuca, J.R., Maddox, C.B., & Bustad, J.J. (accepted Feb 2022). "Fit for Motherhood: The Glocalization of Maternal Physical Activity in Mother & Baby Magazine. The Journal of Popular Culture. https://doi.org/10.1111/JPCU.13185
  • Taylor, E.A., Sauder, M.H., Mudrick, M.M., & DeLuca, J.R. (2022). Exploring Student Perspectives of Diversity and Inclusion Initiatives in Sport Through a Constructivist Learning Lens. International Journal of Sport Management, 23(1), 81-101.
  • DeLuca, J.R., Mudrick, M.M., Sauder, M.H., & Taylor, E.A. (2022). Understanding Student Perceptions of Diversity and Inclusion. Sport Management Education Journal, 16(1), 30-41. https://doi.org/10.1123/smej.2020-0023
  • Sauder, M.H., DeLuca, J.R., Mudrick, M.M., & Taylor, E.A. (2021). Tensions and Contradictions in the Sport Management Classroom, Journal of Hospitality, Leisure, Sport & Tourism Education, 29. DOI: https://doi.org/10.1016/j.jhlste.2021.100325

Courses Taught

  • KNES 280  Introduction to Sports Industry 
  • KNES 345 Seminar and Field Experience in Sport Management 
  • KNES 390 Sport and Globalization 
  • KNES 452 Sport Marketing 
  • KNES 456 Legal and Ethical Issues in Sport
  • KNES 458 Applied Sport Marketing