Jessica Braunstein-Minkove, Ph.D.

Jessica R. Braunstein, PhD, is Professor of Sport Management at Towson University. Her research interests focus on two distinct areas. First, Dr. Minkove assesses consumer behavior in sport, specifically examining activities that organizations engage in to impact consumer’s perceptions of the brand. Additionally, from a pedagogical perspective, she examines programmatic functions and alterations that enhance the student learning experience with a focus on pre-professional preparedness. As such, her work has been published in numerous peer-reviewed outlets and has been presented at a variety of national and international conferences. Dr. Minkove is also the 2026 recipient of the North American Society for Sport Management (NASSM) Distinguished Educator Award.

Select Publications

• Abeza, G., Braunstein-Minkove, J. R., O’Reilly, N., & Agyemang, K. (Eds.). (2027). Theory in sport management: Insights and applications. Routledge.
• Braunstein-Minkove, J. R., & Abeza, G. (Eds.). (2026). Sport branding: Theories & practice. Routledge.
• Braunstein-Minkove, J. R., Cooper, J. N., King-White, R., Odio, M. A., Pierce, D. A., & Staurowsky, E. J. (Eds.). (2025). Innovative pedagogical practices in sport management education. World Scientific.
• Braunstein-Minkove, J. R., & Cianfrone, B. A. (2025). #Trending towards brand crisis management: The case of the Seattle Kraken and BookTok. International Journal of Sports Marketing and Sponsorship. AOP.
  https://doi.org/10.1108/IJSMS-04-2025-0183
• Braunstein-Minkove, J. R., Russolillo, N., & Logan-Bennett, L. (2024). Potential barriers and pathways to professional development in sport management: Should internships be the gold standard? Sport Management Education Journal, 18(2), 136-144.
• Trail, G. T., Kim, A., Bang, H. &, Braunstein-Minkove, J. R., (2024). Ethics in quantitative sport management research: the impact of AI. International Journal of Sports Marketing and Sponsorship, 25(5), 1147-1162.
• Braunstein-Minkove, J. R., King-White, R., & Russolillo, N. (2023). The myth of “more” and the impact of significant others on student-athlete participation in high impact practices. Journal of Issues in Intercollegiate Athletics, 16, 371-393.
• Braunstein-Minkove, J. R., Kim, A. (2023). Turning insight into action: A case study assessing the use of consumer behavior data in Minor League Baseball marketing and communication strategies. Journal of Applied Sport Management, 15(2), 20-29.
• Braunstein-Minkove, J. R., DeLuca, J. R., & Baucum, S. C. (2023). Transferable skills: Preparing sport management students for careers both within and outside the sports industry. Sport Management Education Journal, 17, 135-143.
• Kim, A., Braunstein-Minkove, J. R., & Choi, M. (2023). Who are Minor League Baseball fans? A factor- cluster approach to motivation-based segmentation. International Journal of Sport Management and Marketing, 23(4), 290-309.

Presentations

• Braunstein-Minkove, J.R., Bustad, J. J., Grady, J. (October, 2026). From BookTok to the blue line: Are hockey brands (authentically) ready for diverse audiences? Accepted for presentation (free communication) at the 2026 Sport Management Association Conference, Baltimore, MD.
• Braunstein-Minkove, J.R., Odio, M., Rundio, A., Achen, R. M., McNiff Villemaire, J. (May, 2026). Innovative pedagogical practices in sport management education: From ideas to action. Presented (workshop) at the 2026 North American Society for Sport Management Conference, San Juan, PR.
• Odio, M., Tingle, J., Braunstein-Minkove, J.R., & Warner, S. (May, 2026). What is the future of research on experiential learning in sport management? Presented (special topics) at the 2026 North American Society for Sport Management Conference, San Juan, PR.
• Braunstein-Minkove, J. R., & Logan-Bennett, L. (April, 2026). From silos to synergy: Building a cross-divisional high impact practice strategy. Presented (theory to practice) at the 2026 AAC&U Conference on Learning and Student Success (CLASS), Tucson, AZ.
• King-White, R., Hawzen, M., Clark, M., & Braunstein-Minkove, J. R. (March, 2026). All things considered: College recruiting experiences and inequity in modern Junior golf. Presented (free communication) at the 2026 College Sports Research Institute Conference, Columbia, SC.
• Braunstein-Minkove, J. R., & Cianfrone, B. A. (May/June, 2025). #Brand crisis management: Applying situational crisis communication theory in the classroom. Presented (teaching & learning fair) at the 2025 North American Society for Sport Management Annual Conference, San Diego, CA.

Service

Dr. Minkove participates in service opportunities at the Discipline, University, College, and Department level

Discipline

• International Journal of Sports Marketing and Sponsorship Editorial Board
• Sport Marketing Quarterly Editorial Board
• Journal of Applied Sport Management Editorial Board
• Sports Innovation Journal Editorial Board
• Professional Memberships:
  • North American Society for Sport Management
  • Sport Marketing Association

University

• High Impact Practices Community of Practice (Co-Chair)
• Intercollegiate Athletics Committee
• Towson University Associate Professor Leadership Institute: 2016 Faculty Leadership Class
• Towson University Assistant Professor Leadership Institute: 2007 Faculty Leadership Class

College

• College of Health Professions - Fieldwork Coordinators Council
• College of Health Professions - Leadership Class of 2014-2015

Department

• Kinesiology PTRM Committee 
• Sport Management Committee

Courses Taught 

• KNES 235 Foundations of Fitness & Wellness
• KNES 280 Introduction to the Sports Industry
• KNES 345 Seminar and Field Experience in Sport Management
• KNES 391 Sport Event Management
• KNES 445 Sport Management Internship
• KNES 452 Sport Marketing 
• KNES 494 Travel Study