Jessica R. Braunstein, PhD, is an Associate Professor and both the Sport Management
Program and Internship Coordinator at Towson University. Her research interests focus
on consumer behavior in sport, specifically examining brand personality, the use and
effectiveness of athlete endorsers, and the internal and external motivating factors
regarding spectator consumption as well as student development. As such, she has published
in such journals as Sport, Business, and Management: An International Journal, Sport
Management Review, Journal of SPORT, International Journal of Sports Marketing and
Sponsorship, Journal of Contemporary Athletics, and Sport Marketing Quarterly.
- Cianfrone, B.A., Braustein-Minkove, J.R., & Tavormina, A. L. (in review). Examining the marketing and ticketing impact of
the sport daily deal.
- DeLuca, J.R., & Braunstein-Minkove, J.R. (2016). An evaluation of sport management student preparedness: Recommendations
for adapting curriculum to meet industry needs. Sport Management Education Journal, 10(1), 1-12.
- Lee, J.S., Kwak, D.H., Braunstein-Minkove, J.R. (2016). Coping with my favorite athelte's immoral behavior: Roles of fan identification
and moral emotions on moral reasoning strategies. Journal of Sport Management, 30(2), 176-191.
- Braunstein-Minkove, J.R., & DeLuca, J.R. (2015). Effectively adapting the sport management curricula: Harnessing
internal and external resources to address industry-specific needs. Schole: A Journal of Leisure Studies & Recreation Education, 30(2), 12-30.
- Braunstein-Minkove, J.R., & Ross, S.D. (2013). Brand personalities across the big four: Positioning for differentiation.
Journal of SPORT, 2, 111-129.
- The effects of vicarious achievement and team identification on BIRGing and CORFing:
Testing mediating and moderating effects.
Publisher: Sport Management Review, 2012
- Athlete endorser effectiveness: Model development and analysis.
Publisher: Sport, Business, and Management: An International Journal, 2011
- Metz, J.L., & Braunstein-Minkove, J.R. (November, 2017). A mother's perspective: The conflicted experiences of consuming
professional sport as a family. To be presented (free communication) at 2017 North
American Society for the Sociology of Sport Conference, Windsor, Ontario.
- Braunstein-Minkove, J.R., & Schaffer, J. (June 2017). The (new) family market in sport: A modern reexamination
of the sporting family construct to eliminate stereotypes and meet demand. Presented
(poster) at the 2017 North American Society for Sport Management Annual Conference,
- Braunstein-Minkove, J.R., & DeLuca, J.R. (May 2016). Preparedness & Profession: Analysis of sport management
alumni career trajectories. Presented (free communication) at 2016 North American
Society for Sport Management Annual Conference, Orlando, FL.
- DeLuca, J.R., & Braunstein-Minkove, J.R. (February 2016). Engaging sport management millennials: Evolving to meet demands
while maintaining authenticity. Presented (free communication) at 2016 COSMA Conference,
- Braunstein, J.R., Cianfrone, B.A., Tavormina, A.L., Rice, D. (October 2015). Exploring the usage of
sport daily deals: A market analysis. Presented (free communication) at 2015 Sport
Marketing Association Conference, Atlanta, GA.
- Le, J.S., Kwak, D.H., & Braunstein-Minkove, J.R. (June 2015). Effects of fan identification
on moral reasoning processes: Focusing on the Ray Rice case. Presented (free communication)
at 2015 North American Society for Sport Management Annual Conference, Ottawa, Ontario.
- Consumer behavior in sport, specifically branding and the Match-Up Hypothesis in terms
of the use and/or effectiveness of, the product as a whole, athlete endorsers, and/or
sponsorships. Dr. Minkove is interested in examining the development, and potential
affect, of brand personality on the consumption habits of sport consumers (e.g., athletic
star power, brand development, niche marketing, etc.)
- Dr. Minkove's time in academia has developed into an interest in the student development
process and how it can evolve to become, and remain, a platform for professional growth
and success. As such, she has begun to explore both career and internship preparedness
from both the student and industry professional's perspectives.
Dr. Minkove participates in service opportunities at the Discipline, University, College,
and Department level
- Sport Management Education Journal Editorial Board
- Sport Marketing Quarterly Editorial Board
- Sport Marketing Association Awards Committee
- Professional Memberships:
North American Society for Sport Management
Sport Marketing Association; Awards Committee
- Cross-Campus Internship Collaboration Committee
- Intercollegiate Athletics Committee
Gender Equity and Diversity Subcommittee
- Appeals Committee, Athletics
- Compliance Committee, Athletics
- Faculty Committee on Study Abroad
Program Review/Selection Subcommittee
Study Abroad Course Taskforce
- Faculty Fellow: Towson Athletics - Cheerleading
- Towson University Leadership Institute: 2007 Faculty Leadership Class
- College of Health Professions - Fieldwork Coordinators Council
- College of Health Professions - Leadership Class of 2014-2015
- Sport Management Program Coordinator
- Kinesiology PTRM Committee: Co-Chair, 2013-2014
- Sport Management Curriculum Committee
- Kinesiology Curriculum Committee
||Introduction to the Sports Industry
||Seminar & Field Experience in Sport Management
||Internship in Sport Management
||Sport Management Internship
||Sport Business in the Global Marketplace
||Strategic Sport Marketing