Keunsu Han, Ph.D.

Associate Professor

Keunsu Han, Ph.D.

Contact Info

Burdick Hall, 121 N
M/W 10:30am-12:00pm


Ph.D., Sport Management, Florida State University, 2007

M.A., Sport Management, Indiana State University, 2004

B.A., Sociology, Dongguk University, 2001

Areas of Expertise

Sport Marketing
Sport Management

Dr. Keunsu Han is an Associate Professor of Sport Management at Towson University. He was recently a visiting scholar in the School of Interdisciplinary Area Studies and Wolfson College at the University of Oxford, UK and currently serves as a fellow in the China Soccer Observatory at the University of Nottingham, UK. 

Prior to his TU appointment in 2009, he taught various undergraduate and graduate courses and served as a graduate coordinator, and undergraduate and graduate internship director in Sport Management program at East Tennessee State University.

His research interest areas include Sport-Mega Events as Nations' Soft Power Strategy, Sport Volunteerism, ans Task Interdependence and Pay Dispersion in Sports. Dr. Han has published his research in various peer-reviewed journals and made many research presentations at professional conferences. He also recently published his opinion pieces in newspaper, "The Hill."

His papers in 2013 and 2015 were honored for the "best paper award" at the 2013 International Organization of Social Sciences and Behavioral Research (IOSSBR) Conference and 2015 Academic Organization for Advancement of Strategic and International Studies (OASIS) Conference respectively.

Select Publications

  • Beyond the Games: Five Observations from the 2018 Olympics. March 5, 2018. The Hill.
  • Trading paddles for rings: How South Korea can use 'ping-pong diplomacy' in the 2018 Olympics. February 8, 2018. The Hill.
  • Chinese Soccer, Soft Power and Fair Play. The online journal of the China Policy Institute. November Issue, 2017.
  • Pay dispersion and team performance in professional sports: Does task interdependence matter?
    International Journal of Sport Management, 17(3), 2016.
  • Examining motivation construct among American and Korean volunteers in LPGA tournaments: Does culture matter? Journal of Strategic and International Studies, 10(4), 2015
  • Committed sport event volunteers.
    ICHPER-SD Journal of Research, 8(2), 2013
  • Statistical data analysis techniques used in the International Journal of Sport Management during its first ten years.
    International Journal of Sport Management, 14(3), 2013
  • Online sport consumption motives: why does an ethnic minority group consume sports in a native and host country through the internet?
    International Journal of Sport Management, Recreation & Tourism, 11(d), 2013
  • The influence of marketing mix factor of professional baseball franchise on spectator satisfaction, team loyalty and intention to attend games.
    Journal of Sport and Leisure Studies, 47(1), 2012
  • Understanding of soccer supporters’ behavior and culture in a globalized society from social learning theory.
    Asia-Pacific Journal of Health, Sport and Physical Education, 3(1), 2012

Select Presentations

  • Soft Power of Sports: The Case of Asia. The Oxford Korean Academic Society. Linacre College, University of Oxford. Oxford< UK. July 2017
  • The Effects of 2016 Rio Olympics as Nation's Soft Power Strategy. 19th International Conference on Sport Management and Marketing, Paris, France. April, 2017.
  • Soft Power and the Ambition of Asian Countries to Host Mega-Sports Events. Universal Academic Cluster International Conference. Bangkok, Thailand. April, 2017
  • Olympics as Nations' soft power strategies. Global Educational Forum on Olympics and Development in Global Context, Atlanta, GA. March, 2016
  • Examining motivation construct among American and Korean volunteers in LPGA tournaments: Does culture matter?
    2015 Academic OASIS/IAABR – Bangkok International Multidisciplinary Academic Conference, July, 2015.
  • Volunteer Commitment in Professional Baseball Leagues: The Comparisons between Major League Baseball (MLB) and Korea Baseball Championship (KBC).
    Sport Marketing Association Conference, October, 2014
  • Pay Dispersion and Team Performance in Professional Sports: Does Task Interdependence Matter?
    Academy of Management Annual Meeting, August, 2014
  • The Influence of Culture on Commitment of Sport Event Volunteers,
    International Organization of Social Sciences and Behavioral Research (IOSSBR) Conference, April, 2013
  • Multi-Dimensions of Organizational Justice and Affective Commitment in a Collegiate Team Sport Setting: The Moderating Effect of Group Cohesion.
    2013 North American Society for Sport Management (NASSM) Conference, June, 2013
  • An Examination of the Relationship among Flow Experience, Spectator Satisfaction, Team Loyalty, and Intention to Attend Future Games.
    North American Society for Sport Management (NASSM) Conference, May, 2012
  • Online Sport Consumption Motives: Why Does an Ethnic Minority Group Consume Sports in a Native and Host County through the Internet?
    North American Society for Sport Management (NASSM) Conference, May 2012


  • Sport volunteerism
  • Olympic Movement
  • Task interdependence, pay dispersion and sports team performance


  • Referred Journal Reviewer: European Sport Management Quarterly (ESMQ) & Journal of Management and Organization (JMO)
  • Referred Conference Abstract Reviewer: North American Society for Sport Management (NASSM)

Courses Taught 

  • KNES 333 Sport Management 
  • KNES 452 Sport Marketing