Efe Sevin

Assistant Professor


Contact Info

CLA Annex, B


Ph.D., International Relations, American University School of International Service, 2014

M.A., Communication Management, Emerson College, 2010

Areas of Expertise

Strategic communication
Public diplomacy
Place branding
Social media


Prior to joining Towson University, Dr. Sevin worked at Reinhardt University, Waleska, Georgia; University of Fribourg, Switzerland; and Kadir Has University, Turkey.

Dr. Sevin’s current research focuses on identifying and measuring the impact of social networks on place branding and public diplomacy campaigns. His works have been published in several academic journals and books including American Behavioral Scientist, Public Relations Review, and Cities. His most recent book, Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey, was published by Palgrave MacMillan in 2017. He is the current chair of International Communication section of the International Studies Association.

Selected Publications

  • Sevin, E. & Manor. I. “From Embassy Ties to Twitter Links: Comparing Offline and Online Diplomatic Networks.” Policy & Internet.
  • Sevin, E., “Talking at Audiences: Networking and Networks in Country Images.” In D. Ingenhoff, C. White, A. Buhmann & S. Kiousis (eds.) The formation and effects of country image, reputation, brand, and identity. Bridging disciplinary perspectives. New York, NY: Routledge.
  • Sevin, E., Ayhan, K., Jang, W.Y. & Lee, H., “Talking across the DMZ? Developing a Framework to Measure the Effectiveness of South Korean Propaganda Towards the North.” In P.R. Baines, N.J. O’Shaughnessy, N. Snow. (eds) The Handbook of Propaganda. London, UK: Sage.