Jung-Sook Lee

Biography

Dr. Lee is chair of the department and a professor in the advertising and public relations unit. Her industry experience includes working in international advertising and public relations at Hyundai Heavy Industries in Korea and conducting market research at the Wisconsin Milk Marketing Board in Madison, Wisconsin. Her current research examines the role of food advertising on the prevalence of obesity in the U.S., especially among African American consumers. She also investigates effectiveness of celebrity endorsement and social media influencers. Her research has been published in national and international journals, including Journal of Advertising, Journal of Marketing Communications, International Journal of Advertising, and International Journal of Communication & Health. In addition, she regularly presents at national and international conferences in advertising and mass communication, such as American Academy of Advertising Global Conference, International Communication Association, Association for Education in Journalism and Mass Communication, Advances in Consumer Research, Marketing and Public Policy, and National Communication Association.

Courses Taught:

• MCOM 214: Principles of Advertising
• MCOM 323: Advertising Media Planning
•  MCOM 325: Advertising Coypwriting
• MCOM 447: Advertising Campaigns.
• MCOM 460: Internship in Advertising and Public Relations

Current Publications

• Lee, J., Chang, H., and Zhang, L. (2022). An integrated model of congruence and credibility in celebrity endorsement. International Journal of Advertising, 41 (7), 1358-1381  https://doi.org/10.1080/02650487.2021.2020563.
• Chang, H. Zhang, L., Lee, J. (2018). Not all organic food is created equal: The role of product type, perceived authenticity, and construal level. Journal of Marketing Communication. DOI: 10.1080/13527266.2018.1468350
• Lee, J., Zhang, L., and Chang, H. (2017). “My celebrities are not like “others’ celebrities”: College students’ perception of in-group celebrities and out-group celebrities. In J. Huh (Ed.), Proceedings of the 2017 Global Conference of the American Academy of Advertising, pp. 156-164, Tokyo, Japan.
• Lee, J. (2016). Racial disparities in food advertising in the U.S. International Journal of Communication & Health, Vol. 21, 9, 41-54.