Karen Mishra, Ph.D.

Professor of the Practice

Name

Contact Info

Phone:
410-704-4657
Office:
Psychology Building, 512 A
Email:
kmishra@towson.edu

Education

Ph.D., Integrated Marketing Communication, University of North Carolina at Chapel Hill

MBA, Marketing, University of Michigan, Stephen Ross School of Business

BA, Economics and Management and Music, Albion College

Areas of Expertise

Leadership communication

Internal communications

Biography

Dr. Karen Mishra is Professor of the Practice in the Department of Mass Communication. She has been teaching public relations, advertising and integrated marketing communications for 30 years at schools such as Penn State, Wake Forest University and Michigan State. She received her Ph.D. from the Hussman School of Journalism and Media at the University of North Carolina — Chapel Hill. Her research specialties include leadership communication and internal communications or how companies and leaders work to build trust with employees before creating external campaigns. She has published her research in journals such as the Journal of Advertising Education, the Journal of Digital and Social Media Marketing, the International Journal of Business Communication and Public Relations Review. She has also co-authored two books on trustworthy leadership published by Routledge.

Selected Publications

  • Mishra, K. E. and Baldus, B. J.  (2022). Strategic Directions in B2C Social Media Marketing. In A. Hanlon and T. Tuten (Eds.), SAGE Handbook of Social Media Marketing. SAGE Publications Ltd.
  • Mishra, Karen E. and Mishra, Aneil K. (2020).  Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget. Journal of Advertising Education, 24(1): 8-20.
  • Mishra, K.E., Mishra, A.K. and Walker, K. (2019) Using innovative internal communication to enhance employee engagement. In Handbook of Research on Strategic Communication, Leadership and Conflict Management in Modern Organizations, Javidi, Long and Normore (Eds.) Hershey, PA:  IGI Global.
  • Mishra, Karen E. and Mishra, Aneil K. (2017). Building Brand Engagement through Twitter marketing strategies. Journal of Digital and Social Media Marketing.
  • Garris, Molly and Mishra, Karen (2014). A beginner’s guide to mobile marketing strategies.  New York:  Business Expert Press.
  • Mishra, Karen E.  (2009). J. Walter Thompson: Building trust in troubled times.  Journal of Historical Research in Marketing, 1(2), 246-269.
  • Mishra, Karen E. and Li, Cong. (2008) Relationship marketing in the Fortune 500 U.S. and Chinese websites. Journal of Relationship Marketing, 7(1), 29-43.
  • Mishra, Karen E. (2006). Help or hype: Symbolic or behavioral communication during Hurricane Katrina. Public Relations Review, 32(4), 359-366.

Teaching

  • MCOM 253: Principles of Strategic Public Relations
  • MCOM 333: Social Media and Strategic Communication
  • MCOM 453: Strategic Public Relations and Integrated Communication Campaigns