Towson University website gets stunning new look

March 16, 2021

A spectacular, new look to Towson University’s website, towson.edu, debuted Tuesday. 

Visitors were greeted with a completely redesigned homepage that uses more video and imagery to showcase the opportunities TU provides to students and its impact on the community. New features throughout the site include a filterable/searchable majors/programs list and a refined global navigation that positions top tasks within audience-based navigation. 

Towson.edu’s new overall visual design is tightly coupled with TU’s dynamic brand identity, which launched in 2019 and received an award for best rebrand campaign. The redesign is the first new look for the site in five years.

"We are incredibly excited to share this new site experience with future and current members of the TU community," says Dan Fox, TU’s senior director of digital strategy. "We believe this will be a user-friendly experience that will allow people to find what they need quicker and more naturally."

The site refresh lays the groundwork for future improvements and other user-centered technology enhancements across the university. The work on the site was a collaboration between TU’s Digital Strategy team and the Office of Technology Services (OTS).

"It's exciting to see this project come to life," says OTS Associate Vice President and CIO Jeff Schmidt. "The modern look and feel is part of the wave of university digital experience improvements that OTS is helping to deliver on a modern-day cloud platform built for the future."

Digital accessibility and usability on mobile devices were a priority throughout the course of the project. Most users currently access Towson.edu via mobile devices, Fox adds.

The changes to the site were based on analytics, best practices, and real-world insight into user behavior. The Digital Strategy team will be performing user testing over the coming months to study the way users react to the changes and interact with the site.