Nonprofit Market Research Course
Learn how to use TU and other online resources to conduct market research — increasing your understanding of your target audience and improving programming and outreach to match their needs.
QUICK DETAILS
In a crowded nonprofit landscape, it’s important to understand what motivates your supporters and to guide strategic planning. In this course, you will discover resources to better help your organization assess your audience to improve programming, expand impact and strengthen connections.
Program Format: Live, instructor-led via Zoom
Total Hours: 3 hour course, plus a 1 hour 1:1 consultation
Tuition: $399
Materials: Tuition includes all course materials
Have questions? Please email us to request more information.
| Date | Schedule | Register |
|---|---|---|
| April 18 | Saturday, 10 a.m.–1 p.m. | Register |
Learn more: Nonprofit Market Research Course
What is the course outline?
- Nonprofit sector research: Uncover wider trends in the sector that impact nonprofits overall
- Competitive intelligence: Find news, press releases and search in information portals to learn how your organization and your competitors are being portrayed
- Target market analysis: Discover how to reach the constituencies that matter most to your organization, including donors and volunteers
Who should register for this course?
Anyone interested in maximizing their organization’s imact, with a focus on the nonprofit sector, including charities, foundations, advocacy groups, arts and cultural organizations, religious organizations, community service organizations and aid groups.
What are the prerequisites for this course?
There are no prerequisites to register for this course.
Do I earn a certification for this course?
You will earn a certificate of completion from Towson University upon completion. There is no industry certification given for this course.
Who is the course instructor?
Joyce Garczynski is director of library communications and engagement at the Albert S. Cook Library at Towson University. In this role, she has taught TU advertising and public relations students about finding and using market research for the last 16 years. Prior to becoming a librarian, Joyce worked as a project coordinator at a Philadelphia nonprofit.
What are the technology requirements for the Nonprofit Market Research Course?
Hardware Requirements
- This program can be taken on either a PC or Mac.
- Webcams are strongly recommended.
Software Requirements
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Word (not included in enrollment).
- Windows Media Player.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other
- Email capabilities and access to a personal email account.
*Note: WIOA and other tuition assistance programs are not eligible for course discounts.