The media are pervasive and can be accessed from virtually anywhere. Become a more critical consumer
of mass media and a more informed contributor to various media formats.
This major will help you discover the practical application, structure, processes,
aesthetics, responsibilities and effects of the mass media. Develop and refine your
visual and written skills and learn to think critically about ways in which the mass
media influence society.
Majors learn how the various fields in mass communication are structured and function, and broaden their understanding of how the media are converging and the consequences
of that convergence; of relevant theories of mass communication and research in the
field; and legal issues, statutes and regulations affecting mass communication. This
major prepares you for career options, especially in the broadly defined fields of
print and broadcast journalism, new media, advertising, strategic public relations
and integrated communications.
Choose from one of three tracks:
Journalism and New Media Track
The practice of journalism is changing dramatically thanks, in part, to a host of
new media. Learn about the challenges facing journalists today and how to effectively
communicate in the digital world.
Learn how to promote products and services, create branding and develop strategies
to reach diverse audiences and drive customers to products.
Strategic Public Relations and Integrated Communications Track
Explore how to develop and implement public relations campaigns using all types of
communications to promote individuals and organizations.
If you are interested in pursuing this major, you must first become a pre-mass communication
major (PMCO) and enroll in three required screening courses. You cannot apply for
the mass communications major until you have completed required courses and follow
the necessary admission requirements. Students may earn a Bachelor of Arts degree by completing the intermediate-level
of a foreign language.