Today all forms of media can be accessed from virtually anywhere. Mass Communication
majors will become informed contributors in the various media formats as well as critical consumers of mass media and its influences.
A Mass Communication major will help you to develop the use of practical skills, as
well as come away with an in-depth knowledge of the effects of the mass media on society. Majors learn how the various fields in mass communication are structured and function, and broaden their understanding of how the media has shifted in a digital landscape.
This major prepares you for career options, especially in the broadly defined fields
of print and broadcast journalism, new media, advertising, strategic public relations
and integrated communications. Courses explore relevant theories of mass communication, research being conducted
in the field, and legal issues, statutes and regulations affecting mass communication.
Students will choose from one of the following three tracks on which to focus:
Journalism and New Media Track
Digital media has shifted the practice of journalism. Learn about the challenges facing
journalists today and how to effectively communicate in the digital world.
Students learn how to promote products and services, create branding and develop strategies
to reach diverse audiences and drive customers to products.
Strategic Public Relations and Integrated Communications Track
Students explore how to develop and implement public relations campaigns using all
types of communications to promote individuals and organizations.
If you are interested in pursuing this major, you must first become a pre-mass communication
major (PMCO) and enroll in three required screening courses. You cannot apply for the mass communications major until you have completed the required
courses and follow the necessary admission requirements. Visit the online application to apply.