Mass Communication Major

Today all forms of media can be accessed from virtually anywhere. Mass Communication majors will become informed contributors in the various media formats as well as critical consumers of mass media and its influences.

broadcast student

A Mass Communication major will help you to develop the use of practical skills, as well as come away with an in-depth knowledge of the effects of the mass media on society.
Majors learn how the various fields in mass communication are structured and function, and broaden their understanding of how the media has shifted in a digital landscape.

This major prepares you for career options, especially in the broadly defined fields of print and broadcast journalism, new media, advertising, strategic public relations and integrated communications. Courses explore relevant theories of mass communication, research being conducted in the field, and legal issues, statutes and regulations affecting mass communication.

Three Tracks

Students will choose from one of the following three tracks on which to focus:

Journalism and New Media Track

Digital media has shifted the practice of journalism. Learn about the challenges facing journalists today and how to effectively communicate in the digital world.

Advertising Track

Students learn how to promote products and services, create branding and develop strategies to reach diverse audiences and drive customers to products.

Strategic Public Relations and Integrated Communications Track

Students explore how to develop and implement public relations campaigns using all types of communications to promote individuals and organizations.

Degree Requirements

View degree requirements for the major in the Undergraduate Catalog.

Admission to the Major

If you are interested in pursuing this major, you must first become a pre-mass communication major (PMCO) and enroll in three required screening courses.
You cannot apply for the mass communications major until you have completed the required courses and follow the necessary admission requirements
Visit the online application to apply.