University Brand

TU is evolving, and so is the university’s brand. 

We are bigger, better, and bolder – and it’s time our voice and visual identity reflect TU’s extraordinary momentum. In addition to a new brand mark, you’ll start seeing refinement and updates to the university’s voice, along with new strong and simple messages. These changes affect the current institutional logo and identity. If you’re wondering what it means for the athletics logo, don’t worry – the popular Tiger logo will remain part of university athletics. 

What’s the timeline?

We know the first question on your mind is “When will changes begin?”

President Schatzel introduced the new brand mark as part of her fall 2018 address. Previews of the new identity are being showcased to students, alumni, faculty and staff first. More details about the university’s updated brand messages, voice and visuals will also be shared ahead of the rollout. Updating a brand is a process and ample time will be provided to change all internal materials.

The new brand mark and brand identity will be available to the campus in January 2019. Get answers to brand change questions in the Brand FAQ 

Why does brand matter?

A university’s brand is more than its logo. It’s the voice we speak with, and the messages that define us. It’s the images we share with our community and the world. It’s what we communicate and how we communicate it. This comes from the university’s core values, and the shared experiences of our students, alumni, faculty and staff, as well as TU’s connections and partnerships with the greater community beyond our campus.

How did we get here?

We’ve been undergoing an extensive identity audit to better define what makes Towson University distinct. This research-based, multi-phase, university-wide process helped guide creative expression, while shaping and reinforcing our story and personality – what makes us TU. Feedback from more than 2,000 people on and off campus helped direct the design and development of the new brand. Read more about our Brand Identity Process.


Don’t see what you’re looking for, or have more questions? TU’s brand team is here to help. Contact us at .