The Division of University Marketing & Communications advances the university’s goals
by elevating awareness, affinity and prestige to position Towson University as a national
leader in higher education.
Experts.We strive for excellence, keep our promises, deliver best practices, and never stop
Creative.We’re about innovation, new ideas, and bold approaches.
Curious. We want to know the “how” and “why” so our work resonates and has relevance.
Diverse. Inclusion and diversity are embraced and exemplified here, and different perspectives drive our best
Respectful.We’re a collaborative, reliable, well-oiled team that trusts each other.
Results-Oriented.We’re data-driven, outcome-oriented, and about the bottom-line.
What We Do
Our work is accomplished through the following units: Communications and Media Relations,
Creative Services, Digital Strategy, Enrollment Marketing and Marketing & Brand Strategy.
Strengthen and protect TU’s distinctive voice, image and reputation.
Partner across the university to align all marketing and communications efforts within
the framework of the university’s mission and brand to ensure clarity, authenticity,
consistency and effectiveness.
Develop, execute and evaluate aggressive marketing and communications strategies that
promote TU’s relevance, accomplishments and excellence to elevate the university’s
presence and prestige in local, regional and national media.
Leverage and produce dynamic content and major institutional channels that highlight
stories and initiatives that build awareness and help position TU as a national leader.
Engage with internal and external audiences to foster pride and a lifelong connection
to Towson University.