Marketing & Communications Workshops

Join a virtual Power Hour session to level up your team’s marketing and communications content.  

Choose from seven unique workshops designed to help you reach your audience with the most compelling TU branded message and visuals.

Sessions happen on select Wednesdays over lunch hours, so bring a bite to eat along with your curiosity. Sessions are open to all TU faculty and staff. You must have a TU Net ID to register and attend. Registration is not required but is encouraged.

2026 Workshops

Branded Promotional Materials

Wednesday, February 18 | Noon – 1 p.m.

It’s more than just adding a brand mark. Make a bigger impact with your branded promotional items. Learn how to build strategy and style into every booth, material and giveaway to leave a real mark with your audience. Plus, get a better understanding of the purchasing process and approval process to ensure you stay on brand and on budget. 

Join the Zoom (passcode: powerhour)

Register for the branded promotional materials workshop

Internal Communication Tools and Strategies

Wednesday, March 25 | Noon – 1 p.m.

Make your message known to the Tiger community.  Learn how to leverage the resources and proven approaches to effectively communicate with TU’s internal audiences. Discover how to best utilize TU Today, digital signage and other available platforms to influence and inform students, faculty and staff. 

Join the Zoom (passcode: powerhour)

Register for the internal communication tools and strategies workshop

Rediscover TU’s Brand and Personality

Wednesday, April 22 | Noon – 1 p.m.

Build on TU’s brand basics. Whether you’re new to the university or well-versed in the university’s brand identity, this workshop will help elevate your understanding of what makes TU especially distinct. Get to know the brand and its personality in a whole new and meaningful way so you can be an even more effective brand communicator and ambassador.

Join the Zoom (passcode: powerhour)

Register for the TU’s brand and personality workshop

User Experience

Wednesday, August 12 | Noon – 1 p.m.

Is your content optimized for your users? Get to know the simple (and critical) ways to craft your digital experiences so they meet your user’s expectations and needs.  It’s more than just what you’re doing on your web pages.

Join the Zoom (passcode: powerhour)

Register for the user experience workshop

Promoting Research and Complex Information

Wednesday, September 23 | Noon – 1 p.m.

Make what’s highly technical, highly understandable. Whether it’s academic research or detailed data, learn how to help your audience find the meaning and benefit often buried in complex concepts. In this workshop, you’ll uncover the best practices to communicating dense information that helps facilitate connection and action.

Join the Zoom (passcode: powerhour)

Register for the promoting research and complex information workshop

Creating Communication and Marketing Campaigns 

Wednesday, October 21 | Noon – 1 p.m.

It’s more than an email or a single social media post. Discover how to design a multi-channel campaign that amplifies your message and extends your reach.  You’ll learn the basics you need to effectively develop, implement and measure an integrated communication and/or marketing strategy to increase engagement, facilitate action and achieve a desired goal.

Join the Zoom (passcode: powerhour)

Register for the creating communication and marketing campaigns workshop

Measuring and Analyzing Performance

Wednesday, November 18 | Noon – 1 p.m.

Track it, analyze it and optimize it. Learn how to do more with communication and marketing campaign data. Get the insights and strategies you need to help elevate your effectiveness using measurable metrics. Go beyond the numbers with greater understanding around applying data to your decision-making before, during and after a campaign.

Join the Zoom (passcode: powerhour)

Register for the measuring and analyzing performance workshop

Past Power Hour Recordings

Great communication doesn’t happen by chance—it’s all about strategy. Join us for an engaging session where you’ll unlock the power of strategic communication thinking. Learn how to ensure your compelling messages resonate with your audience by starting with strategic thinking.

Whether you're presenting research, launching a program, promoting a campus initiative or leading a team, this session will equip you with the tools to communicate with clarity, confidence and purpose.

This session is designed for anyone looking to communicate with impact—whether you are faculty, staff or a student. Don’t just communicate—strategize, connect and stand out.

What to expect

  • Insider tips for infusing strategy into your communication
  • A step-by-step approach to building an effective communication plan
  • Real-world examples of strategic communication execution

Watch the recording.

Your words matter. Develop the skills to write compelling copy that reinforces TU’s unique brand and personality. You’ll leave with practice and prowess in copywriting like a Tiger.

Watch the recording.

What should you post? When should you post? And what about those comments? Take a deep dive into the unpredictable and constantly changing waters of social media management. You’ll learn how to be more effective and more data-driven, one new like and follower at a time.  

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Tell a story that captivates and motivates. Learn the best ways to select a story, craft your narrative and connect with your audience through content. Spoiler alert: quality content is king.   

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The media has a lot of questions, but what are the best answers? Be prepared for whatever is ahead – whether it’s a quick call from a journalist or a serious crisis that happens within your area.

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We live in an increasingly visual world. From photos to videos to graphics, the imagery you create and edit plays a major role in convincing your audience to respond. Learn ways to improve the visual content you are crafting.

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A picture is worth a thousand words, right? Harness the power of photography and videography to help tell your story in our very visual world. From framing and composition to style and tone, learn how to capture and capitalize on strategic, well-branded images.

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