What We Do

Our mission is to create interest in the university, strengthen its visibility and influence, and inspire people to support us.

President Schatzel speaking at an event

Communications and Media Relations 

  • Media relations and crisis communications
  • Highlight achievements of TU community
  • Storytelling across web, print and social platforms
  • Publicize events, programs and projects
  • Produce Towson, the university’s flagship magazine

TU printed marketing materials

Creative Services

  • Graphic design
  • Photography 
  • Trademark and licensing
  • Video production and YouTube site management
  • Digital signage messaging

hands at keyboard

Digital Strategy

  • Web planning and publishing
  • Information architecture
  • Content strategy
  • Social media strategy
  • Design and user testing 

students in front of Stephens Hall

Enrollment Marketing 

  • Prospective student enrollment marketing strategy
  • Enrollment publications
  • Summer enrollment marketing campaigns
  • Paid advertising and social media strategy
  • Admitted student events and digital campaigns

Stephens Hall

Marketing and Brand Strategy

  • Brand strategy management
  • Message and design standards
  • Marketing campaigns
  • Multi-channel media placement
  • Email marketing communications

Audio mixing board

WTMD-FM Radio

  • Listener-supported public radio
  • Music and cultural programming 
  • Partnerships and events
  • Audience development for Baltimore musicians