Our division leads communications and marketing strategies that advance Towson University’s brand and reputation as a national leader in higher education. We partner with the university community to promote TU's accomplishments and excellence.
Our ContentU team identifies and plans stories that powerfully illustrate Towson University’s distinction and vibrancy. This approach to storytelling and content development allows us to coordinate multimedia and more effectively share content across publishing channels.
ContentU includes writers, web content strategists, photographers, videographers, designers and social media experts in our division.
We’re looking for compelling stories about TU that appeal to current students, faculty and staff, as well as prospective students, parents, alumni, community members and business partners. Please use this form to send us your story ideas.
A selection of our best photography is available through our Photo and Media Library. Official staff and faculty portraits are taken once a month, as announced in TU Today. All headshots are cropped and uploaded to Omni CMS for use on the TU website.
Photography services are used primarily for Towson University marketing platforms and publications. Requests for other photographic services are evaluated on a case-by-case basis. Email Lauren Castellana at lcastellana AT_TOWSON to discuss your request. After receiving confirmation via email, fill out the form to Request Photographic Services.
If you need to reschedule your confirmed date, please email lcastellana AT_TOWSON to schedule a new date.
The Creative Services team promotes a strong visual brand identity for Towson University. We provide creative direction and graphic design services for university-wide projects that are directed toward external and high-priority audiences. We also provide creative strategy and consultation for projects executed at the unit or department level. To request a design consultation, or to have web photos cropped and uploaded to Omni CMS, visit the Design Project Request form (hosted by InMotion) and log in using your TU NetID.
The TU Digital Signage Network is a collection of digital monitors — located in buildings throughout campus — used to display messages to the TU campus. The university also has four outdoor road signs used to promote large events that are open to the public. Use the Design Project Request form to request a digital sign graphic. After your sign graphic is designed, email your request for posting to signs AT_TOWSON. Attach your graphic and include the following information:
Our digital strategy group advises on website management, information architecture, content strategy and user testing for the Towson University website. Our goal is to create a great user experience for site visitors. See web editor resources or plan a consultation on your website by emailing digitalstrategy AT_TOWSON.
The digital strategy group consults on social media policy, strategy and best practices. To learn how to get started using a TU-sponsored social media account or to rethink your current use of social media, email Kathryn McGuire, kmcguire AT_TOWSON.
For Towson University social media avatars and in-stream images, please fill out a Project Request form (see instructions under 'request graphic design services' above). Other helpful resources are the Social Media Directory and the university’s Social Media Policy and Procedures.
Our marketing and brand strategists are a team of professionals who know how to inspire audiences with meaningful messages. Their keen understanding of industry best practices and emerging media platforms guides creation of targeted advertising designed to grow engagement and build awareness.
In every case it starts with goals. We create customized marketing plans that reinforce Towson’s unique voice and brand, ensuring all university marketing is both consistent and distinctly TU. Tap into our strategy and get the marketing expertise to take your message farther. To schedule a consultation, complete our Request Marketing Strategy form.
If you are interested in using Salesforce for an email marketing campaign, please submit our Request for Email Marketing form.