Certified Digital Marketing Program

Certified Digital Marketing Fundamental

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, companies are looking for professionals with a 360-degree skill set that cuts across sub-domains such as pay-per-click (PPC), social media, email marketing, and more.   Organizations prioritize candidates with exposure to many of the leading MarTech vendors and are current with the latest best practices. This course provides both the breadth and depth of skills to kick start your marketing career. Upon course completion, you will be prepared for the Online Marketing Certified Associate (OMCA) certification exam.

What you will learn:

• Gain in-depth knowledge of the various digital marketing disciplines, such as search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy
• Formulate, plan, and execute digital marketing strategies with the right channel mix
• Create and communicate the right marketing message to the target audience
• Learn digital marketing tools like Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising

Certified Digital Marketing Professional

A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.  Requirements for online marketing certification are based on a combination of applied industry experience, education, and certification exam results designed by industry thought leaders, experts, renowned authors, and educators in the field. The skills and knowledge you obtain from this course will prepare you to proceed with the Online Marketing Certified Professional (OMCP) certification.

What you will learn:

• Get a holistic view of digital marketing functions by getting an in-depth knowledge of functions like paid marketing, social media marketing, inbound marketing, and web analytics.
• Plan, manage, and execute integrated multichannel marketing campaigns. 
• Learn how all digital marketing disciplines work together and how to optimize them as integrated marketing campaigns.

Module 1. Digital Marketing 101

Module 2. Mastering SEO, Content Marketing, PPC and Digital Analytics

Module 3. Mastering Social Media Mobile Marketing and Digital Strategy

Module 4. HubSpot Email Marketing Certification Training

Module 5. Advanced Email Marketing

Module 6. Digital Marketing Capstone

Module 1. Mastering SEO, Content Marketing, PPC and Digital Analytics

Module 2. Mastering Social Media Mobile Marketing and Digital Strategy

Module 3. Advanced Search Engine Optimization

Module 4. Advanced Pay Per Click

Module 5. Advanced Web Analytics

Module 6. Advanced Social Media

Module 7. Advanced Mobile Marketing

Module 8. Digital Strategy for Brand Marketing

Certified Digital Marketing Fundamental

No prerequisites are required to take this course. Anyone with an interest in digital marketing can enroll in this course.

Certified Digital Marketing Professional

No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll in this course. It is recommended to the folks having around 2 or more years of experience.

Certified Digital Marketing Fundamental

Upon completion of this course, you will be prepared to take the OMCA exam offered by Online Marketing Certified Professionals, and the cost of the OMCA exam is included in your tuition. Learn more about the certification exam.

There is no prerequisite to take OMCA exam, but if you are pursuing OMCA certification, ensure you have the completed the following requirements before taking the exam: 

• Passing scores on the OMCA exam AND:   
• A secondary degree or equivalent (e.g., High School diploma or GED)   
• 600 hours of marketing experience  

This is if you have no prior marketing experience. 

OR  proof of completion of an OMCP-Approved digital marketing course within the six months prior to your application.

Certified Digital Marketing Professional

Upon completion of this course, you will be prepared to take the OMCP exam offered by Online Marketing Certified Professionals, and the cost of the OMCP exam is included in your tuition. Learn more about the certification exam.

There is no prerequisite to take OMCP exams, but if you are pursuing OMCP certification, ensure you have minimum experience, and education. OMCP certification requires:

• Passing scores on the OMCP exams AND:
• 5,000 hours experience

This can include any marketing job, traditional marketing, e.g., print, copywriting, advertising, selling marketing services, or providing some subset of marketing services to a marketing team or to paying clients.

OR a post-secondary degree plus 2,000 hours experience OR completion of an approved digital marketing course plus 1,000 hours experience. 

The instructional materials required for these courses are included in enrollment and will be available online.

Hardware Requirements

• This course can be taken on either a PC or Mac.

Software Requirements

• PC: Windows 7 or later operating systems.
• Mac: All versions
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online. Download the most current version of Microsoft Word Online.
• Adobe Acrobat Reader. Download the most current version of Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other

• Email capabilities and access to a personal email account.