Business Admin Major: Business Analytics

The purpose of business analytics is to collect, organize and analyze business data and derive business intelligence and insights to help businesses function optimally, improve processes, change policies and introduce new technologies.

looking at graphs and analytics data on a tablet

Students pursuing the business administration major with the business analytics track will be able to organize and analyze data, discover patterns, and derive business intelligence and insights to drive better decision making.

Graduates in High Demand

Enabled by emerging technologies like artificial intelligence and machine learning, businesses have evolved into big data-driven processes. Demand for graduates with data analytics knowledge and skills has exploded, while the field itself is still evolving and changing rapidly, with new strategies, tools and techniques coming daily.

The U.S. Bureau of Labor Statistics (2021) reports that analytical job roles are growing rapidly. There are different career paths and growth outlooks for jobs related to business analytics between 2020 and 2030:

Job Title Median Annual Salary Growth (2020-2030)
Management Analyst $87,660 14%
Financial Analyst $83,660 6%
Market Research Analyst $65,810 22%
Operations Research Analyst $86,200 25%
Information Security Analyst $103,590 33%

Admission Requirements 

Business administration is a screened major. Students are admitted to the business administration major only after successfully completing a set of required courses with an average GPA of 2.7 or higher in those courses and an overall GPA of 2.0 or higher. Learn more about admission requirements

Degree Requirements 

Students in the business analytics track complete the major in business administration and 21 units in the track, of which 18 units are required courses and 3 units are electives. 

Requirements for all Business Administration Majors

All courses that count toward the major must be completed with a grade equivalent of 2.00 or higher. Admission to the BUAD major requires an average GPA of 2.7 or higher in the six courses required for admission. A grade of C or higher is required in each individual course. Total units required: 72-76.

Courses Required for Admission to Major

  • ACCT 201 Principles of Financial Accounting (3) or
    ACCT 211 Honors Accounting Principles I (3)
  • ECON 201 Microeconomic Principles (3) or
    ECON 203 Honors Microeconomic Principles (3)
  • ECON 202 Macroeconomic Principles (3) or 
    ECON 204 Honors Macroeconomic Principles (3)
  • LEGL 225 Legal Environment of Business (3)
  • MATH 211 Calculus for Applications (3-4) or 
    MATH 273 Calculus I (3-4)

Select One of the Following

  • ECON 205 Statistics for Business and Economics I
  • MATH 231 Basic Statistics
  • MATH 233 Honors Basic Statistics

Required Business Courses (open to Pre-BUAD majors)

  • ACCT 202 Principles of Managerial Accounting (3) or
    ACCT 212 Honors Accounting Principles II
  • BUSX 301 Business Communications (4)
  • EBTM 250 Problem Solving in Business I (1)
  • EBTM 251 Problem Solving in Business II (1)
  • EBTM 337 Enterprise Information Systems (3)
  • FIN 331 Principles of Financial Management (3)
  • MKTG 341 Principles of Marketing (3)
  • MNGT 361 Leadership and Management (3)

Required Business Courses (open to BUAD majors only)

  • BUSX 460 Professional Experience (3)
  • EBTM 350 Business Analytics (3)
  • EBTM 365 Principles of Operations Management (3)
  • MNGT 481 Strategic Management (must be taken at TU) (3)
  • BUAD majors must also complete an approved concentration or track (21-24)

Business Analytics Track Requirements (21 units)

Required Courses

  • EBTM 320 Data Visualization and Dashboards (3)
  • EBTM 400 Applied Data Analytics (3)
  • EBTM 446 Business Intelligence (3)
  • EBTM 455 Business Data Warehousing (3)
  • EBTM 456 Business Decision Modeling (3)
  • EBTM 457 Data Mining for Business Analytics (3)

Elective (Select One)

  • EBTM 310 Introduction to ERP Systems
  • EBTM 343 Introduction to Project Management
  • EBTM 419 Supply-chain Management
  • EBTM 422 CRM Analytics
  • EBTM 454 Business Process Management
  • EBTM 476 Special Topics in Business Analytics
  • EBTM 490 Directed Readings in Business Analytics
  • EBTM 493 Independent Research in Business Analytics
  • EBTM 499 Business Analytics Internship

Course Descriptions

View course descriptions for the business administration major with the business analytics track.

Suggested Four-Year Plan of Study

Based on course availability and student needs and preferences, the selected sequences may vary from those presented below. Students should consult with their academic adviser to make the most appropriate elective choices.

Freshman Year

Term 1 Units
ECON 201 or 203 (Core 6) 3
Prerequisite for MATH 211 or MATH 273 (Core 3) 3
Core 1 (or Core 2) 3
Core 4 3
Core 5 3
Total 15
Term 2 Units
ECON 202 or 204
3
MATH 211 (may substitute MATH 273)
3
Core 2 (or Core 1)
3
Core 10 3
Core 10 3
Total 15

Sophomore Year

Term 1 Units
ECON 201 or 203 (Core 6) 3
ECON 205 or MATH 231
3
LEGL 225
3
Core 7 4
Core 12 3
Total 16
Term 2 Units
ACCT 202 or 212
3
EBTM 250
1
EBTM 251
1
Core 8 4
Core 13 3
Total 15

Junior Year

Term 1 Units
BUSX 301 (Core 9) 4
EBTM 337 3
EBTM 320 3
MKTG 341 3
MNGT 361 3
Total 16
Term 2 Units
EBTM 350 3
EBTM 365 3
EBTM 455 3
FIN 331 3
Business Analytics Elective (EBTM 310 – Intro ERP highly recommended) 3
Total 15

Senior Year

Term 1 Units
EBTM 446 3
EBTM 456 3
MNGT 482 (Suggested Core 14) 3
Elective 3
Elective 3
Total 15
term 2 Units
BUSX 460 3
EBTM 400 3
EBTM 457 3
MNGT 481 3
Elective 3
Total 15

SAP Recognition Award:
To gain the SAP Recognition Award while pursuing Business Analytics, students need to take three out of the four designated SAP courses:

  • EBTM 310 – Intro ERP (elective for Business Analytics track) (Fall and Spring)
  • EBTM 360 – ERP Configuration (Spring Only)
  • EBTM 370 – ERP Simulation (SAP) (Fall Only)
  • EBTM 400 – Applied Data Analytics (Spring Only)

Since EBTM 310 and EBTM 400 are counted towards the Business Analytics track, students with the Business Analytics track are able to gain the SAP Recognition Award by taking an additional SAP course: either EBTM 360 (ERP Configuration) or EBTM 370 (ERP Simulation and Applications).