The purpose of business analytics is to collect, organize and analyze business data and derive business intelligence and insights to help businesses function optimally, improve processes, change policies and introduce new technologies.
Students pursuing the business administration major with the business analytics track will be able to organize and analyze data, discover patterns, and derive business intelligence and insights to drive better decision making.
Enabled by emerging technologies like artificial intelligence and machine learning, businesses have evolved into big data-driven processes. Demand for graduates with data analytics knowledge and skills has exploded, while the field itself is still evolving and changing rapidly, with new strategies, tools and techniques coming daily.
The U.S. Bureau of Labor Statistics (2021) reports that analytical job roles are growing rapidly. There are different career paths and growth outlooks for jobs related to business analytics between 2020 and 2030:
|Job Title||Median Annual Salary||Growth (2020-2030)|
|Market Research Analyst||$65,810||22%|
|Operations Research Analyst||$86,200||25%|
|Information Security Analyst||$103,590||33%|
Business administration is a screened major. Students are admitted to the business administration major only after successfully completing a set of required courses with an average GPA of 2.7 or higher in those courses and an overall GPA of 2.0 or higher. Learn more about admission requirements.
Students in the business analytics track complete the major in business administration and 21 units in the track, of which 18 units are required courses and 3 units are electives.
All courses that count toward the major must be completed with a grade equivalent of 2.00 or higher. Admission to the BUAD major requires an average GPA of 2.7 or higher in the six courses required for admission. A grade of C or higher is required in each individual course. Total units required: 72-76.
View course descriptions for the business administration major with the business analytics track.
Based on course availability and student needs and preferences, the selected sequences may vary from those presented below. Students should consult with their academic adviser to make the most appropriate elective choices.
|ECON 201 or 203 (Core 6)||3|
|Prerequisite for MATH 211 or MATH 273 (Core 3)||3|
|Core 1 (or Core 2)||3|
|ECON 202 or 204
|MATH 211 (may substitute MATH 273)
|Core 2 (or Core 1)
|ECON 201 or 203 (Core 6)||3|
|ECON 205 or MATH 231
|ACCT 202 or 212
|BUSX 301 (Core 9)||4|
|Business Analytics Elective (EBTM 310 – Intro ERP highly recommended)||3|
|MNGT 482 (Suggested Core 14)||3|
SAP Recognition Award:
To gain the SAP Recognition Award while pursuing Business Analytics, students need to take three out of the four designated SAP courses:
Since EBTM 310 and EBTM 400 are counted towards the Business Analytics track, students with the Business Analytics track are able to gain the SAP Recognition Award by taking an additional SAP course: either EBTM 360 (ERP Configuration) or EBTM 370 (ERP Simulation and Applications).