Business Analytics Major
Every industry relies on data to solve problems, improve performance and drive innovation. In the Business Analytics major, you'll learn how to transform complex data into actionable insights that help organizations make smarter decisions.
Through hands-on projects, industry-standard software and real-world business applications, you'll graduate ready to launch a career in one of today's fastest-growing fields.
Why Study Business Analytics at TU?
Every click, purchase, transaction and customer interaction creates data. Organizations need professionals who can uncover patterns, predict outcomes and turn information into better business decisions.
LEARN BY DOING
Work with the same analytics tools used by leading organizations, including Power BI, Tableau, SAP, Excel and other data visualization tools.
BUSINESS COMBINED WITH TECHNOLOGY
Develop the technical skills to analyze data alongside the business knowledge to communicate insights and influence decisions.
CAREER-FOCUSED CURRICULUM
Gain experience in data visualization, business intelligence, predictive analytics, decision modeling and data mining.
INDUSTRY CONNECTIONS
Learn from faculty with industry experience and build your professional network through internships, employer events and guest speakers.
What You'll Learn
By the time you graduate, you'll be able to:
- Analyze large business datasets
- Create interactive dashboards and data visualizations
- Build predictive models
- Support strategic business decisions with data
- Communicate technical findings to business executives
Careers in Business Analytics
Enabled by emerging technologies like artificial intelligence and machine learning, businesses have evolved into big data-driven processes. Demand for graduates with data analytics knowledge and skills has exploded, while the field itself is still evolving and changing rapidly, with new strategies, tools and techniques coming daily.
Graduates from the business analytics program go on to work in roles such as: Business Analyst, Data Analyst, Financial Analyst, Operations Research Analyst, Information Security Analyst, Supply Chain Analyst and Analytics Consultant.
The U.S. Bureau of Labor Statistics (2024) reports that analytical job roles are growing rapidly. There are different career paths and growth outlooks for jobs related to business analytics between 2024 and 2034:
| Job Title | Median Annual Salary | Growth (2024-2034) |
|---|---|---|
| Management Analyst | $101,190 | 9% |
| Financial Analyst | $101,350 | 10% |
| Market Research Analyst | $76,950 | 7% |
| Operations Research Analyst | $91,290 | 21% |
| Information Security Analyst | $124,910 | 33% |
Admission Requirements
Business analytics is a screened major. Students are admitted to the business analytics major only after successfully completing a set of required courses with a C or higher in each of those courses and an overall TU GPA of 2.0 or higher. Learn more about admission requirements.
Course Descriptions
View course descriptions for the business analytics major.