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Interactive marketing is a conversational approach versus a transaction-based approach to marketing. Interactive marketing creates a dialogue between brands and customers and allows customers to help shape the brand's image.
The Post-Baccalaureate Certificate in Interactive Marketing can give a boost for your career. The program focuses on cutting-edge skills and strategies for marketing in the digital age. Students take applied, hands-on courses in database management, marketing strategy and interactive marketing and have the option to pursue the Master of Science degree in Marketing Intelligence.