For students entering the business world, marketing offers exciting opportunities.
Do you want to translate creative ideas into practical realities? Do you want to develop
innovative business strategies from in-depth data analysis? Do you want to engage
clients and business partners and demonstrate how your product provides value? If
you find these possibilities intriguing, marketing may be for you.
What is Marketing?
The American Marketing Association defines marketing as “the activity, set of institutions
and processes for creating, capturing, communicating, delivering and exchanging offerings
that have value for customers, clients, partners and society at large.” In simpler
terms, marketing is what defines the business you are in, spells out who your customers
are and gives them a reason to choose you.
A Popular Choice for Business Administration Majors
The Department of Marketing provides an excellent, broad-based education that prepares
students to excel in positions of responsibility and leadership in business. Marketing is one of the most popular concentrations in business administration for undergraduate
Our faculty members are dedicated to helping students learn the skills necessary to excel in their professional
careers. We offer an applied education with many opportunities for experiential learning.
Our professors are also internationally recognized scholars who publish peer-reviewed
journal articles, case studies and professional and pedagogical work. Professionally
qualified faculty members are successful business leaders and sought after business