Why Study Marketing?

Turn your curiosity about people into a career that drives business success.

Marketing is about understanding people—their needs, preferences, behaviors and decisions.

Every organization needs professionals who can identify opportunities, create meaningful connections with customers and develop strategies that help businesses grow.

A Marketing Degree Opens Doors

Marketing is an essential function of business. It drives revenue by helping an organization understand and serve its customers, increasing awareness and sales. Whether you’re looking to join an in-house marketing team or work in an agency setting, there are a variety of job opportunities available, including:

  • Digital marketing coordinator
  • Marketing analyst
  • Marketing sales representative
  • Social media manager
  • Marketing account manager

Get more information about careers in marketing at the Career Center.

An Accredited Program

The programs in the marketing department are accredited by AACSB International—the highest distinction a business school can receive worldwide. This accreditation is held by less than six percent of business schools worldwide. It demonstrates that the program meets rigorous standards for quality and is dedicated to continuous improvement.

Hands-On Learning

In many upper-level marketing courses, students get hands-on experience preparing marketing strategies and research for real organizations and businesses. In this program, you’ll gain more than marketing knowledge. You’ll develop the business skills needed to make an impact at any company. 

Marketing students benefit from:

  • Dedicated, experienced faculty with both industry and research expertise
  • Collaborative courses with real-world projects
  • Professional internships to build your connections with employersNetworking opportunities through TU's American Marketing Association chapter
  • Cutting-edge technologies for classroom projects and research like the CBE Behavioral Lab
  • Departmental opportunities such as networking events, alumni panels and the Strategic Sales Competition
  • Built-in Microsoft Office Specialist certification