Why Study Marketing?

Marketing mixes strategy, data analysis and creativity to help businesses and organizations show how their products and services add value to people’s lives and society in general.


Marketing is an essential function of business as it drives revenue by increasing awareness and/or sales, whether housed inside the company or in an agency setting. There are a variety of job opportunities in both these settings, including:

  • Digital marketing coordinator
  • Marketing analyst
  • Marketing sales representative
  • Social media manager
  • Marketing account manager

Get more information about careers in business administration at the Career Center.


The programs in the marketing department are accredited by AACSB International—the highest distinction a business school can receive worldwide. This accreditation is held by less than five percent of business schools worldwide. It demonstrates that the program meets rigorous standards for quality and is dedicated to continuous improvement.

In many upper-level marketing courses, students get hands-on experience preparing marketing strategies and research for real organizations and businesses.

Students benefit from

  • Microsoft Office Specialist certification
  • Professional internships
  • Networking opportunities through TU's American Marketing Association chapter
  • Cutting-edge technologies for classroom projects and research like the CBE Behavioral Lab
  • Dedicated, expert faculty who are active in applied research