Students interested in pursuing careers in areas such as brand management, professional selling, advertising, public relations, non-profit management, retail and social media may choose to pursue a minor in marketing to supplement their major course of study. The marketing minor is available to students who have a major other than business administration with a concentration in marketing.
Marketing is an essential function of business as it drives revenue by increasing awareness and/or sales, whether housed inside the company or in an agency setting. There are a variety of job opportunities in both these settings. Learn more.
All requirements for the marketing minor are listed in the Undergraduate Catalog. These requirements must be completed with a grade equivalent of 2.00 or higher. Students electing the marketing minor are not formally admitted to nor graduate from the College of Business and Economics.
A minor course of study allows you to complement your major with a broader body of knowledge. You can pursue your personal passion and academic interests while still fulfilling the requirements of your major discipline. Enhance your resume and transcript and make yourself a more marketable job candidate by building your knowledge base and broadening your educational experience.