Marketing Minor

Students interested in pursuing careers in areas such as brand management, professional selling, advertising, public relations, non-profit management, retail and social media may choose to pursue a minor in marketing to supplement their major course of study. The marketing minor is available to students who have a major other than marketing.

Why Study Marketing?

Marketing is an essential function of business as it drives revenue by increasing awareness and/or sales, whether housed inside the company or in an agency setting. There are a variety of job opportunities in both these settings. Learn more.

Why Choose a Minor?

Broaden Your Educational Experience

A minor course of study allows you to complement your major with a broader body of knowledge. You can pursue your personal passion and academic interests while still fulfilling the requirements of your major discipline. Enhance your resume and transcript and make yourself a more marketable job candidate by building your knowledge base and broadening your educational experience.

Minor Requirements

All requirements for the marketing minor are listed in the Undergraduate Catalog. These requirements must be completed with a grade equivalent of 2.00 or higher. Students electing the marketing minor are not formally admitted to nor graduate from the College of Business and Economics.