Earn both your bachelor’s and master’s degrees in less time and set yourself up for a great marketing career.
Students who have been admitted to the business administration major with the marketing concentration are eligible to apply for the accelerated B.S./M.S. in Marketing Intelligence. This program allows you to complete both your undergraduate and graduate degrees in a shorter time frame.
In the combined B.S./M.S. program, students take three 600- to 700-level courses (9 units) in place of certain undergraduate courses, which count toward both bachelor's and master's degrees:
A bachelor’s degree is awarded in business administration after all bachelor’s degree requirements are met, normally in the fourth year. The master's degree in Marketing Intelligence is awarded at the completion of the remaining seven graduate courses.
View all degree requirements for the accelerated program in the Undergraduate Catalog.
Admission to the Marketing Intelligence B.S./M.S. program is limited and competitive. In order to participate, students must meet all of the following requirements:
Questions about the application process or the program should be addressed to the Graduate Program Director:
Philippe Duverger, Ph.D.