Marketing Intelligence Accelerated B.S./M.S.

Earn both your bachelor’s and master’s degrees in less time and set yourself up for a great marketing career.  

marketing intelligence students

Students who have been admitted to the business administration major with the marketing concentration are eligible to apply for the accelerated B.S./M.S. in Marketing Intelligence. This program allows you to complete both your undergraduate and graduate degrees in a shorter time frame.

In the combined B.S./M.S. program, students take three 600- to 700-level courses (9 units) in place of certain undergraduate courses, which count toward both bachelor's and master's degrees:

  • MKTG 605 (Offered in the fall term) in place of MKTG 485
  • MKTG 710 (Offered in the spring and fall) in place of MKTG 411 
  • MKTG 770 (Offered in the spring and fall) in place of MKTG 431 

A bachelor’s degree is awarded in business administration after all bachelor’s degree requirements are met, normally in the fourth year. The master's degree in Marketing Intelligence is awarded at the completion of the remaining seven graduate courses.

View all degree requirements for the accelerated program in the Undergraduate Catalog.


Admission to the Marketing Intelligence B.S./M.S. program is limited and competitive. In order to participate, students must meet all of the following requirements:

  1. Be officially admitted to the business administration major with the marketing concentration
  2. Must have completed 60 undergraduate credits
  3. A minimum undergraduate GPA of 3.00 overall, at the time of application, is required for full admission to the program. Also required: 
  • An overall average GPA of 3.2 on BUSX 301, ECON 201 or 202, ECON 205 or equivalent, MATH 211 or equivalent, ACCT 201 and
  • An overall average GPA of 3.5 on at least 3 MKTG classes

Admission Process

  1. Students who meet the above requirements can apply by filling out the Marketing Intelligence B.S./M.S. Application Form (PDF) and submitting it to the program director at  or the Marketing Department in Stephens Hall, Room 123.
  2. During their senior year, students must complete an online graduate application with the University Admissions Office. Admission to the graduate program is based on meeting the overall undergraduate GPA requirement of 3.0 and earning a “B” or better in each graduate course taken as part of the combined program. 


Questions about the application process or the program should be addressed to the Graduate Program Director:

Philippe Duverger, Ph.D.