Launch a high-demand career in sales with just 12 credits. TU’s Graduate Certificate
in Professional Sales gives you the skills, technology and leadership training to
compete and lead in today’s fast-moving business environment.
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Why Earn a Graduate Certificate in Professional Sales?
Sales is the engine of every business and companies across every industry are actively
searching for graduates who can sell, lead and leverage technology. TU’s Graduate
Certificate in Professional Sales positions you to meet that demand head-on. You’ll
build expertise that is immediately applicable in the workplace, in a program fully
aligned with TU’s mission to prepare students for careers in high demand today and
in the future.
Towson University is becoming the Baltimore metropolitan region’s premier destination
for professional sales education, creating networking opportunities between our graduates
and the companies eager to recruit them.
What You Will Learn
Upon successful completion of the certificate, you will be able to:
demonstrate a clear understanding of the sales process and confidently navigate each
stage from prospecting to close
formulate compelling customer value propositions grounded in a thorough understanding
of customer needs
communicate effectively with clients and stakeholders at every stage of the sales
cycle
demonstrate proficiency in current sales technology, AI-driven tools, and modern sales
innovations
Certificate Requirements
The Graduate Certificate in Professional Sales requires the completion of 12 credits — four required 3-credit courses, all offered as options within the marketing major.
MKTG 451: Professional Selling (3) — Explore the role and principles of professional selling as it relates to an organization's
marketing strategy. You'll learn specific techniques for uncovering customer needs,
delivering effective sales presentations, and building the interpersonal relationships
that sustain long-term sales success.
MKTG 452: Sales Leadership (3) — Examine the elements of an effective salesforce as a key component of an organization's
total marketing effort. Topics include the sales process, salesforce structure, technology
applications, and practical issues in recruiting, selecting, training, motivating,
and compensating salespeople.
MKTG 453: Advanced Professional Selling (3) — Learn advanced personal selling skills, practices and programs with an emphasis
on presentations, demonstrations and relationship-building. This highly applied course
features discussions, interactive exercises and hands-on practice to sharpen real-world
selling abilities.
MKTG 454: Sales Innovation and Technology (3) — Explore how technology and artificial intelligence are transforming the sales process.
You’ll gain hands-on experience with CRM systems, sales engagement platforms, automation
tools and AI-driven analytics for lead generation, pipeline management and forecasting.
Topics include conversational intelligence, ethical AI use and digital sales.
