Marketing is one of the most popular concentrations in business administration for undergraduate students. The course of study provides a broad-based education that prepares students to excel in positions of responsibility and leadership in business.
Careers in marketing can involve brand management, marketing research, professional selling and sales force management, advertising, public relations, international marketing, non-profit management, supply chain management, retailing, database management, social media and more.
Business administration is a screened major. Students are admitted to the business administration major (BUAD) only after successfully completing a set of required courses with an average GPA of 2.7 or higher in those courses and an overall GPA of 2.0 or higher. See all admission requirements.
You can view degree requirements and course descriptions for the business administration major with the marketing concentration in the Undergraduate Catalog.
See the suggested four-year plan of study for the current catalog year. If your catalog year is different, you can find the four-year plan that corresponds with your catalog year on the advising forms page.