Whatever your communication goal may be, this program helps you gain the knowledge, skills and abilities required to research, plan, implement and evaluate communications strategies to achieve organizational goals.
The Master of Science in communication management program offers both professional and research-oriented coursework with an emphasis on public relations and integrated communication. Our unique curriculum covers a wide range of communication topics including crisis communication, social media and content strategies, corporate communication, and media and politics, allowing students from different backgrounds to learn valuable skills and build tools for academic and professional success. Many students enter the program with expertise in certain areas of communication. They use the graduate program to master familiar areas or focus on new areas of communication.
This is a hybrid program in which students can complete at least 50% (a total of 18 credits, of the 36-credit degree requirement online. Our theory and methodology courses provide you with the academic tools you will need to complete the final components of the program. You have three options for this: comprehensive exams, a professional project or a thesis. In addition to mass communication and communication studies courses, you can choose from a wide variety of elective courses. Your coursework and professors will help you expand your knowledge of all facets of organizational communication and public relations. View the admission and degree requirements in the Graduate Catalog.
The 2016 National Association of Colleges and Employers (NACE) survey of 201 NACE employer members found that the knowledge and skills taught in communication courses are essential to being hired. Students from our program come away with practical knowledge in many areas of study that keep them at the forefront of an ever-changing corporate and academic landscape. Such skills include:
Students in the communication management program engage in dynamic academic study and research.
The courses in this program have given me the tools and the opportunities to develop and refine my research and writing skills, but moreover, they’ve opened up the world of critical cultural studies to me in a whole new way. ”
In addition to academic growth, students can develop and hone real-world skills for their professional roles.
I came away with a lot of practical knowledge including how theories can be successfully applied in times of crisis, things to consider in a crisis situation, and how proactively developing (and updating) a formal crisis communication plan can help to prevent a great deal of uncertainty and maintain a company’s integrity to key stakeholders. ”
Towson University is a premier academic research institution in the University System of Maryland. Situated minutes away from Baltimore and an hour away from Washington, DC, Towson University’s locale provides ample opportunities for real-world experience while providing a traditional academic campus environment.
With online, hybrid and evening courses, this program is designed to meet the needs of busy professionals.
As the only program in the Mid-Atlantic with an emphasis on strategic public relations and integrated communications, this program allows students from different backgrounds to gain valuable skills for a dynamic world.
Small class sizes and experienced, knowledgeable faculty provide an opportunity to network with instructors and fellow classmates.
Director of Communication, Director of Public Relations, Marketing and Communications Manager, Doctoral Candidate
