Advertising & Public Relations Internships

Gold Athletics - SOCIAL MEDIA INTERNSHIP – SPORTS FUNDRAISING

Hybrid Role | Spring Semester

Gold Athletics provides high school and youth athletic teams with the financial resources they need to compete at a higher level through fast, effective, and modern fundraising. We are seeking an energetic, creative, and reliable Social Media Intern to support our growing content and digital marketing efforts—both remotely and in the field.

This internship is ideal for a self-starter who enjoys creating authentic short-form content, staying ahead of social media trends, and capturing real-world stories in sports-driven environments. Interns will gain hands-on experience working alongside fundraising reps, the marketing team, and company leadership.

Internship Overview

The Social Media Intern will support Gold Athletics’ marketing team by creating, editing, and publishing short-form video and visual content across multiple platforms. The role blends remote content creation with periodic in-person content capture, offering real exposure to sports fundraising operations, brand storytelling, and digital marketing strategy. This internship emphasizes mentorship, skill development, and real deliverables that students can use in their professional portfolios.

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Role & Responsibilities

Content Creation & Strategy

• Create engaging short-form video content for TikTok, Instagram Reels, and other platforms

• Assist with planning, filming, editing, and scheduling social media posts

• Contribute creative ideas based on trend research and content performance

• Ensure all content aligns with Gold Athletics’ brand voice, messaging, and values

• Support broader social media initiatives across Instagram, TikTok, YouTube, Facebook, LinkedIn, and Twitter/X

In-Person & On-Site Responsibilities

• Collaborate with Gold Athletics Fundraising Reps in your local area to capture in-person content

• Attend select fundraising events, school visits, kickoffs, or team activities

• Film day-to-day fundraising operations to support both the rep’s personal brand and Gold Athletics’ brand

• Capture behind-the-scenes footage, interviews, action shots, and authentic storytelling moments

• Take high-quality photos and videos for use across marketing and social platforms

• Represent Gold Athletics professionally in schools, athletic facilities, and community settings

Note: In-person responsibilities are scheduled in advance. Reliable transportation is required. Mileage reimbursement is provided.

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Training, Mentorship & Support

Interns will receive:

• Weekly Zoom check-ins with a direct supervisor

• Ongoing content feedback and performance reviews

• Training on brand voice, content strategy, analytics, and platform best practices

• Mentorship from marketing leadership and exposure to fundraising reps and campaign planning

• Hands-on guidance throughout the internship to support growth and learning

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Learning Outcomes & Skills Gained

By the end of the internship, students will:

• Build a professional content portfolio featuring real brand campaigns

• Develop short-form video production and editing skills

• Learn social media analytics, performance tracking, and content optimization

• Gain experience working with brand guidelines and marketing strategy

• Improve communication, time management, and collaboration skills

• Understand the role of digital marketing in sports fundraising and community engagement

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Required Qualifications

• Currently pursuing an undergraduate or graduate degree in marketing, communications, advertising, media, or a related field

• No minimum GPA requirement

• Strong verbal and written communication skills

• Experience editing video using TikTok, Instagram Reels, Canva, CapCut, or similar tools

• Familiarity with TikTok, Instagram, YouTube, Facebook, LinkedIn, and Twitter/X

• Comfortable filming content in live, real-world environments

• Interest in sports (personal or professional) preferred

• Photography and videography experience is a plus

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Internship Details

• Location: Hybrid

• Remote: ~80%

• In-Person/On-Site: ~20% or less (based on location and events)

• Semester: Spring

• Start Date: March 2

• End Date: April 26

• Extension Opportunity: Yes

• Hours: 15–20 hours per week (flexible based on academic credit requirements)

• Availability: Weekdays required; occasional weekends for in-person content

• Compensation:

• Unpaid or for academic credit

• Mileage reimbursed for approved travel

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Application Information

• Application Deadline: Rolling applications

• Required Materials:

• Resume

• Portfolio (video or social content preferred)

• Links to social media accounts you have managed

The Sophomore Externship Experience (SEE) Your Future Program

About the Program

Baltimore Watchdog Social Media Coordinator Intern

Organization: Department of Mass Communication, Towson University
Position: Social Media Coordinator Intern for the Baltimore Watchdog news website
Dates of Internship: Spring 2026 Semester
Weekly Hours: 8 to 10 hours per week
Number of Positions: 1
Application Deadline: February 6, 2026

Supervisor: Professor John Kirch, editor-in-chief of the Baltimore Watchdog (jkirch AT_TOWSON.)

Academic Credit: The intern may be eligible to earn academic credits toward the mass communication major and/or graduation.

Job Description: The social media coordinator is responsible for using platforms like Facebook, Instagram, and TikTok to promote Baltimore Watchdog content created by journalism students in Towson University’s Department of Mass Communication to a wider audience in the Baltimore region. The intern is also responsible for increasing the Watchdog’s visibility in the area through in-person networking at local events both on and off campus.

Purpose: Give students real-world experience running a news organization’s social media accounts while also helping the Baltimore Watchdog increase its readership. Interns will enhance their skills at (1) social media management, (2) applying news values to content creation, (3) conducting journalistic interviews, (4) editing audio and video files, and (5) creating compelling short-form stories that highlight the reporting of Towson University journalism students.

Requirements: Applicants must be Mass Communication majors, junior/senior standing, and have earned at least a 2.75 GPA from the following three courses: MCOM 101, MCOM 210, and MCOM 214/253 or MCOM 258. In addition, applicants must have completed MCOM 333: Social Media and Strategic Communication. It is also helpful if students are familiar with the Baltimore Watchdog website and have taken one of the following courses: MCOM 356: Feature Writing, MCOM 380: Podcasting, or MCOM 383: News Reporting.

Core Responsibilities: Under the supervision of the Baltimore Watchdog’s editor-in-chief, the social media coordinator intern will have the following core responsibilities:

• Re-establish and grow the Baltimore Watchdog’s existing Facebook, Instagram, and Twitter (X) accounts.
• Launch new accounts on YouTube and TikTok.
• Regularly use social media platforms to promote stories published on the Baltimore Watchdog, most of which will come from students enrolled in MCOM 356, MCOM 380, and MCOM 383.
• Interview student reporters about their published stories and create short, engaging video clips where they explain their reporting process.
• Interview student reporters about stories they are working on and create teaser videos to drive traffic to the website by building anticipation for what stories are coming. Post teasers several days before stories are published.
• Stay in weekly contact with the Watchdog’s editor-in-chief and regular contact with professors teaching News Reporting, Feature Writing, and Podcasting to identify stories with the potential for early promotion.
• Visit News Reporting, Feature Writing, and Podcasting classes at least once during the semester to introduce yourself and meet with student reporters enrolled in those classes.
• Attend regular News Reporting editorial meetings to learn about upcoming stories being developed by student journalists in that class.
• Increase the Baltimore Watchdog’s visibility/brand recognition and enhance community engagement by tabling at campus and off-campus events.

How to Apply: Send a resume and cover letter to Professor John Kirch, editor-in-chief, Baltimore Watchdog, at (jkirch AT_TOWSON).

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2026 IRTS Summer Fellowship Program

This year's program will include:
Round trip travel to and from NYC. (air, train, or driving mileage reimbursement)
Housing at a downtown Manhattan university dormitory in a shared suite setting.
A paid internship at a top New York media company that aligns with a student's interests and career goals.
A comprehensive Orientation Week where Fellows have the rare opportunity to gain unparalleled access to a stellar line up of leaders while visiting numerous companies. 
Weekly events including panel discussions, company visits, professional development and speaker sessions.
Mentoring and access to the vast IRTS network.
Extensive career counseling and networking opportunities to ensure that each student makes the most of this New York experience!

Eligibility:

• Accomplished students from all majors, including advertising, business, communications, data science, information technology, journalism, math, production, public relations, etc., are encouraged to apply!
• Students must be a current junior, senior, or grad student who has not graduated before April 2026.
• A sincere interest in pursuing a career in media is required.  Applicants should showcase their passion through on-campus activities, internship/work experience, and/or school and personal projects. We highly recommend highlighting this in the application essays as well.
• Must be comfortable living in an NYC dorm suite with a roommate for the duration of the program.
• Must be able to participate in the entire 9-week program from Sunday, May 31 - Saturday, August 1.

Banneker-Douglass-Tubman Museum Spring 2026 Marketing & Communications Internship

The Banneker-Douglass-Tubman Museum is seeking one intern who wants to gain experience at the state of Maryland’s museum for African American history and culture located in historic Annapolis, MD. We carry out the mission of preserving Maryland’s African American heritage through educational programs, historical and fi ne art exhibitions, and collections and archives. We are looking for talented and enthusiastic students to support and assist our marketing and communications team in promoting our initiatives. This internship reports directly to the Marketing Coordinator.

Description The Spring 2026 internship would run from January through May, requiring approximately 10-15 hours per week. The schedule would be created within the hours of Monday-Friday, 10:00am - 4:00pm. Occasional Saturdays and evenings may be required (i.e. events, photoshoots, meetings, etc). The internship will be a hybrid of remote and on-site work as needed.
Interns can gain skills and experience in the following areas:
● Marketing strategy development
● Communications & public relations strategy development
● Digital content creation
● Brand management
● Community partnership & relationship-building
● Data analysis & data-driven decision making

Some duties and responsibilities will include:
● Marketing
○ Collaborate with various departments to gather information and create content to promote the museum’s programs, events, and projects
○ Help prepare and distribute marketing and promotional materials
○ Provide support for various types of media projects, including photoshoots and developing a marketing photo repository
○ Attend museum events to develop content
● Communications & Public Relations
○ Assist in the development of communications materials including e-newsletters, press releases, media advisories, development communications, and printed materials
○ Assist in the development of website copy and maintain up-to-date website information
○ Draft responses in reply to visitor inquiries and/or emails from the public
○ Assist in the maintenance of the media database
● Social Media
○ Assist in curating content for the museum’s social media channels and draft social media content
○ Provide creative and strategic support in building communications plans
○ Contribute and respond to social media engagement via messages, comments, and reviews

Qualifications
● Be currently enrolled at or recently graduated from an accredited college or university
● Be seeking a degree in marketing, communications, or other similar fi elds of study
● Be detail-oriented and have strong written and verbal communication skills
● Be able to work effi ciently and productively while remote, as well as in partnership with a team
● Be profi cient in using social media platforms and tools
● Have an enthusiasm for African American history and culture
● Having graphic design and/or photography experience is a plus

Compensation
While internship positions are unpaid, the museum welcomes the opportunity to work with schools seeking to grant academic credit or service learning hours for internships. Applicants will need to initiate arrangements for credit with their college or university.

How to Apply
Submit the following items using this application form by Monday, December 1, 2025:
● Résumé
● Cover letter describing how this internship could advance your academic and/or career goals

If you have any questions, please email tahja.cropper@maryland.gov. For more information on the organization, visit https://bdtmuseum.maryland.gov. The Banneker-Douglass-Tubman Museum is an equal opportunity employer. In compliance with the Maryland Fair Employment Practices Act (“FEPA”), the Banneker-Douglass-Tubman Museum does not discriminate on the basis of race, color, national origin, sex, religion, disability, marital status, pregnancy, sexual orientation, and/or genetic information.

Social Media Intern (Instagram Focus)
Organization: Natural History Society of Maryland (NHSM)
Period: December 1, 2025 – March 13, 2026
Deadline to Apply: November 10, 2025
Time Commitment: ~10 hours/week (mostly remote)
Compensation: $1,500 stipend

Position Summary
The Natural History Society of Maryland seeks a detail-oriented Social Media Intern (Instagram focus) to lead an account refresh that strengthens our brand presence and engagement. The intern will conduct a structured audit of the current account, implement a cohesive visual and editorial framework, establish efficient asset and scheduling workflows, and guide staff and volunteers in platform-specific content
capture and best practices. This role provides substantive, portfolio-quality experience supporting a mission-driven museum dedicated to natural history, education, and community science.

What You’ll Do (Key Projects & Responsibilities)
Retool & organize the Instagram account
• Conduct a baseline audit (bio, branding, highlights, link-in-bio, accessibility/alt text, account settings) and present a short action plan.
• Create/refresh highlight covers and a visual style kit (fonts, colors, lower-thirds, thumbnail conventions) aligned with NHSM’s brand.
Build a content engine
• Create a simple content strategy and 12-week editorial calendar emphasizing Reels, Stories, carousels, and behind-the-scenes museum content.
• Develop post templates in Canva (or Adobe Express) for common series (e.g., “Specimen Spotlight,” “Field Friday,” “Event This Week,” “Volunteer Voices”).
• Establish a lightweight asset library and tagging system (Google Drive/Airtable) for photos, B-roll, and captions.
Create and publish engaging content
• Storyboard, film, and edit short-form vertical video (Reels) with trend-aware hooks, captions, and on-screen text.
• Write concise, compelling captions with strong CTAs and relevant hashtags; schedule posts and stories using a social tool.
• Capture and curate content at programs, collections, and exhibits; coordinate with staff to secure timely visuals.
Coach the team
• Draft a 1–2 page “Instagram Field Guide” (best-practice cheat sheet) and run one training for staff/volunteers on: framing shots, audio, lighting, vertical composition, safe/ethical filming, permissions, and accessibility (alt text and captions).
Measure & iterate
• Set simple KPIs (reach, saves, profile visits, link taps, follower growth) and provide monthly progress snapshots with learnings and next steps.
You Are
• Currently enrolled in a college program with a major/concentration in Social Media, Digital Marketing, Communications, Journalism, or related field (required).
• A confident Instagram user (Reels/Stories/carousels), familiar with trends and editing workflows (CapCut, Premiere Rush, or similar).
• A clear, audience-first writer who can adapt voice/tone for captions and on-screen text.
• Comfortable shooting photos and vertical video on a smartphone; basic knowledge of lighting, composition, and audio.
• Organized: able to maintain calendars, name files clearly, and manage a simple asset library.
• Curious about nature, museums, and science communication. (Content knowledge is a plus but not required.)
• You love nature and the outdoors and are excited to capture stories in the field.
Bonus skills (nice to have)
• Experience with Canva/Adobe Express; Google Drive and Airtable; Hootsuite/Later/Buffer or similar.
• Knowledge of social accessibility (alt text, captions, color contrast) and inclusive content practices.
• Basic understanding of community management (replying to DMs/comments), and social listening.
What You’ll Learn
• How to translate a nonprofit’s mission into platform-native stories that grow reach and engagement.
• Practical content systems: editorial calendars, asset libraries, and simple analytics that inform strategy.
• Museum-specific content development: working with educators, collections, and volunteers to source great stories.
Schedule & Location
• ~10 hours per week; mostly remote.
• Regular opportunities for in-person work: field trips, programs/events, and on-site
filming/collection days.
• Collaborate face-to-face with museum staff, educators, and curators on select projects.
• Some evening/weekend coverage for events is optional with advance notice.
How to Apply
Please email a resume, 3–5 links to social samples (or a short portfolio/PDF), and a brief cover letter explaining why you’re excited to help retool NHSM’s Instagram to Bronwyn Strong, Program Director by November 10. Include “Social Media Intern” in the subject line. No phone calls, please.
Equity & Inclusion
NHSM is an equal opportunity organization. We value diverse perspectives and lived experiences and encourage applicants of all backgrounds to apply. This is a stipend-supported, learning-focused internship. Academic credit can be arranged with your institution upon request.

 

Well for the Journey
Communications Specialist Intern
Posted: November 3, 2025

Job Description:
The Communication Intern, will help maximize Well for the Journey’s online presence and brand awareness.
· Spring Semester 2026
· 10 hours per week
· The Communication Intern reports to the Executive Director

Responsibilities include the following:
o Public Relations
- Opportunity to create and implement an entire public relations plan for Well for the Journey (This is something that doesn’t currently exist at our organization.)
- Develop a comprehensive press list
- Write press releases / pitch ideas / make follow ups / serve as lead (as appropriate) in coordinating story fulfillment
- Collaborate with Program Director on Media Promotion of Mobile Well Programs
- Present creative ideas for promoting programs, The Well in general, Mobile Well & Well Woods project
- Niche marketing – focused PR efforts to targeted groups
- General creativity for getting the word out about all things Well, including but not limited to social media platforms.

o Marketing Communications
- Assist with Social Media Promotion for All Things Well, including Mobile Well
· Graphics, posts, reels (storytelling)
· Interview Facilitators for Special Features in FYJ @ Upcoming Programs
· Film Facilitators for 1-2 minute videos for program promotion
· Assist Facilitators with Social Media Promotion
· Create social media content targeting Millennials & Gen Z
- Coordinate Search Engine Optimization to drive traffic to the website.
- Podcast research – what is involved in hosting a successful podcast (needs, time, equipment, what works best)
- Video/Photography at Selected WFTJ Events
- Participate as a member of our Marketing-Communication (Mar-Com) Circle

o Communication Advisory
- Advise and support the Marketing/Communication (Mar-Com) Circle in organizing a Well blog – ideas and best practices in creating, themes, guest writers, scheduling
- Advise and support the Mar-Com and Program Circles in effective communication with Millennials & Gen Z
- Help advise the Well Board in processes and platforms that would promote a healthy internal communication system to better share information between circles and leadership

o Staff Responsibility
- Attend two (2) staff meetings per month
- In consultation with the staff and webmaster, work with the webmaster to keep the website up-to-date in a timely manner.
- In consultation with the staff, track Well related website and social media statistics.

Qualifications:
· Competent in the strategic use of mass communications and social media platforms
· Passionate about social media
· Friendly and conversational
· A self-starter with an entrepreneurial spirit
· Must be detail oriented, a team player, and technologically savvy
· Must be comfortable with Microsoft products and Wordpress

To apply for this internship or for further questions, please contact Greg Cochran at greg@wellforthejourney.org or at 410-296-9355

 

PROFILES is looking for a Public Relations Intern
Posted: October 24, 2025

At PROFILES, our interns don’t run coffee; they’re part of our team. Interns at PROFILES are responsible for a range of professional duties including, but not limited to:

• Drafting media materials
• Media database management (including training of tools like Agility)
• Developing content for social media platforms
• Media tracking
• Planning and attending special events
• Learning the day-to-day workings of a PR firm

Our internships are for credit only, and we welcome applicants of all college levels and majors.

PROFILES is a full-service marketing, communications, public relations, and social media agency serving clients and causes in Baltimore and beyond. For more than three decades, PROFILES has been helping clients transform their futures by developing marketing and PR programs that shape perception and drive meaningful results. Through the implementation of creative, innovative, and strategic campaigns, we deliver greater awareness, more supporters, stronger partnerships, and measurable success—however our clients define it.

We’ve partnered with businesses, individuals, organizations, and foundations across a broad range of industries, including healthcare, education, the arts, tourism, economic development, real estate, hospitality, retail, finance, law, and more.

Some of our current clients include the National Aquarium, Kennedy Krieger Institute, Waterfront Partnership, T. Rowe Price, and The Baltimore Station—just to name a few. And yes, there are many more!

Upon reviewing applications, candidates who are selected to move forward in the process will be asked to complete two writing samples. The next step will be an introductory interview, after which final selections will be made from the pool of qualified applicants.
Orientation and training is a week-long process conducted by the PR Account Executives at the agency. During this time, interns will receive an overview of the agency, an introduction to PR platforms and tools, and a clear outline of expectations.

While this position can be fully remote, we encourage students to reside in the Baltimore metro area to take advantage of potential on-site media opportunities. Each intern will be assigned to one of our three PR Account Executives, who will serve as their Internship Coordinator. Interns will also have regular one-on-one check-ins with their supervisor throughout the program.

By the end of the internship, interns are expected to have successfully drafted various press materials, including a press release, media list, calendar listing, media advisory, fact sheets, and bios, among others. Most importantly, interns will gain a sense of agency life and acquire the fundamental PR skills needed to launch their careers in the industry.

To apply, students must send a resume and cover letter to averi@profilespr.com. For additional information about our firm, visit our website at https://profilespr.com/.  

MCOM Communication Management Social Media Intern position

Attention MCOM undergraduate students, are you seeking a meaningful internship for Spring 2026

Consider applying for the Communication Management Social Media Intern position. This is a valuable opportunity to gain hands-on experience, enhance your social media skills, and strengthen your resume.

Application Deadline: Friday, November 7, 2025.

Please email your current resume to Dr. Juan Liu at juanliu AT_TOWSON.

Plan Now for 2026 MADE Internships

The application for our Marketing and Advertising Education (MADE) Internship Program is now open! The program functions as the “common app” for marketing and advertising internships. Students submit one application through the AEF, and if accepted, they’re eligible for internships with our many industry partners (client-side marketers, agencies, media companies, among others). Current undergraduate juniors, seniors (graduating between May 2026 and May 2027), and graduate students with U.S. work authorization are encouraged to apply. 

The application has a priority deadline of October 17th and will completely close on January 23rd, 2026, so please encourage your top students to apply as soon as possible.