We are experts in strategic communication and engagement initiatives and seek to advance the academic mission of the institution and to support and celebrate TU's vibrant intellectual community.
In addition to overseeing communication and engagement initiatives for the Office of the Provost and Division of Academic Affairs, we work collaboratively and aim to share communication and engagement resources with related units and departments. Our goal is to help others reach their individual engagement goals and ensure their alignment with the university's mission and institutional identity.
Contact the assistant provost for communication and engagement to learn more about divisional engagement, share news, or to be connected to key university communication and engagement resources.
Create all communications using the building blocks of TU’s visual identity. Following the design rules and recommendations for each element is how we build a strong, cohesive visual identity and brand.
Brand Marks are the university’s most important brand assets. There’s a place and purpose for each of the university’s marks.
Color can help communicate message and tone. Shades of passion and personality are found in TU’s brand palette of six core colors.
Fonts establish emotion and bring character to words. TU’s typefaces help tell our stories with style.
Graphic elements help push TU’s designs into the forefront and extend the university’s visual identity.
Photography is a critical component to every visual communication. Explore the photo basics of TU’s brand and what to look for when selecting a photograph for your next project.
Explore the TU Brand Toolkit for templates and additional information about how to incorporate the university's identity in your communication mechanisms and projects.
Effective communication--no matter the mechanism--involves intentional planning. That said, social media is a powerful tool that helps to build brand awareness, raise visibility, and encourage conversation. Recognize that starting an account is a commitment for you, your team, and your department. A successful online presence requires loyalty, time, focus, nurturing, and feedback.
Creating online conversations with an audience has big benefits, but also takes a big investment of time and effort. Build TU’s brand while you build engagement with social media brand assets. Learn how to properly connect pages to the university’s larger social presence.
The Towson University social media policy provides guidance for employees using social media to communicate with audiences on matters concerning or impacting TU.
To make social media accessible, try to use plain language and avoid acronyms whenever possible. As a best practice, have your department’s contact information current and easily available.
All official TU accounts must use a social media avatar. Consistency across platforms will allow your followers to easily identify your account and its connection to Towson University. This leverages the power of the university brand and keeps their focus on the content of your post.
The avatars provided are optimized for the highest resolution allowable within each social platform for best clarity. Avoid resizing or cropping the provided image, as this will alter the resolution and image quality of the avatar. Periodically, a platform will tweak its specifications. If this occurs, updated avatars will be provided. To obtain your official social media avatar, please contact the university’s social strategy team via email.
Your cover photo is an excellent place to share the unique identity of your college, division, department or group. Cover photos can be changed often to reflect seasonal priorities or events. Prior to uploading your cover photo, ensure it is formatted correctly so it does not appear pixelated, blurry or cut off. Images should typically be saved as PNG files and not jpegs for optimal clarity. Review TU photography guidelines to ensure you are selecting an image which both represents TU and your group or department’s unique personality.
When possible, hashtags should be used within the narrative of your sentence as opposed to at the end of your post copy and CamelCase hashtags so that screen readers can decipher them properly. More than two or three hashtags is usually unnecessary. Frequently used TU hashtags include:
#GohTigers, #UnitedWeRoar (Athletics)
To have your account considered for inclusion in the TU Social Media Directory contact our social media strategy team, besocial AT_TOWSON.
The following resources are key tools for ensuring that your unit's materials follow the university's brand standards.
There are a variety of annual events hosted by the Office of the Provost as well as unique and topical engagement opportunities offered throughout the year.
The Office of the Provost offers a full complement of orientation materials and programs to its new faculty each year. There are many different sessions with various objectives to help acclimate our faculty to campus, and there are also opportunities for them to bond with their colleagues. Learn more about the New Faculty Institute.
The Educator's Summit in January provides faculty and librarians with the opportunity for professional development, interaction with a leading teaching expert, to learn about new teaching strategies, and to obtain information about the university's academic initiatives.
This is a celebration of those newly tenured and promoted faculty and librarians.
The PTRM Workshop is an annual event which provides faculty with information and guidance on the promotion and tenure process, as well as the opportunity to share feedback on current practices and procedures.
This annual event provides an opportunity for our retired faculty to return to campus to visit with each other and to stay on top of any changes and new initiatives of the university.