A trademark is a name, design, or logo that identifies an entity or organization, whether registered or not. Unauthorized use of trademarks is punishable by law.
Only licensed vendors are permitted to produce retail and promotional items bearing Towson University trademarks. This helps TU ensure:
A royalty is a fee paid by a licensee for the commercial use of a trademark. Licensing royalty proceeds go toward the continued protection and promotion of university trademarks and to support Tiger student athletes.
Internal orders are subject to a 6% royalty. Products that will be resold and/or purchased using non-university funds are subject to a 12% royalty.
All products that bear a TU trademark must be licensed. These products include, but are not limited to, apparel, anything produced to be resold at retail or as a fundraiser: houseware, toys, office supplies, gifts, souvenirs, promotional/giveaway items: pens, sticky notes, thumb drives, water bottles, reusable bags, mugs, etc.
Yes! Licensed vendors are required to submit artwork for approval prior to production through CLC’s Brand Manager system. Towson University will not approve the use of trademarks or designs that imply the use or endorsement of: weapons or firearms; tobacco/nicotine products; illegal drugs or activity; alcohol; racist, sexist or hateful language; profanity; suggestive/sexual acts or language; statements impugning other institutions; and products that are harmful to the mission of TU. Please note: This list is not all-inclusive. All approvals are subject to the discretion of the Department of Trademark & Licensing.
Towson University is proud to partner with CLC for the management of its licensing program including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities.
Yes! Extremely specialized items can be granted exemptions. Please email requests and details to licensing AT_TOWSON.
AgoraCX is the online marketplace where TU faculty, staff and student groups can order branded promotional material.
All orders purchased through university funds not intended for resale must go through AgoraCX.