Our Portfolio

The UMC portfolio contains dynamic projects that have strengthened the university’s distinctive voice and elevated brand recognition.

Brand Update

A bold, new TU brand began with an extensive research-based, multi-phase identity audit. The university’s messaging, visual identity and brand mark were redefined based on feedback from more than 2,000 people on and off campus.

Visit the TU Brand Toolkit

TU Values Campaign

Enrollment marketing garnered more than 360,000 engagements with its TU Values campaign, which emphasized the university’s commitment to individuality, unity, respect, empowerment, growth and inspiration. The campaign attracted more than 40,000 visits to the website.

View the TU Values website

Web Redesign & CMS Implementation

The web team guided TU through a comprehensive site restructuring and redesign. The 4-year process reduced the number of TU webpages by 50 percent, resulting in easier navigation, streamlined access to relevant content, and an improved overall user experience.

Learn about TU web editor resources

150th Campaign

We celebrated TU's sesquicentennial with a multiplatform anniversary campaign emphasizing important moments in the university's rich history. The campaign achieved a 96 percent awareness rate among students, 87 percent awareness rate among alumni, and a 85 percent awareness rate among parents.

Read the News Story

Award-winning Graphic Design

In fall 2017, Creative Services earned five American In-House Design Awards and a Silver Award in the 2017 CASE Circle of Excellence Competition.

Read the full news story

Alumni Campaign

We leveraged stories of prominent alumni to reinforce the relevance and return of a Towson University education. The television spots were amplified via social media and the TU website to penetrate on and off-campus audiences.

Watch an Alumni Video