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Advance your marketing career and gain cutting-edge skills through this flexible program that combines analytics and data-driven marketing.
Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded graduate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.
The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 22 percent from 2020 to 2030. But the career opportunities aren't just growing. As the field of marketing continues to evolve toward greater use of data and interactive technology, the career paths of data analysts and marketing specialists are overlapping increasingly. Companies need individuals with business mindsets, marketing knowledge and managerial skills who also understand database systems, big data and complex analytics.
As a graduate of Towson University’s marketing intelligence master’s program you will have that diverse skill set and be qualified for jobs such as:
The marketing intelligence master's program received STEM designation from the Department of Homeland Security. This allows graduates of the program with F-1 visas to remain in the United States an additional 24 months under the optional practical training STEM extension. Learn more.
Whether you're a working professional or a full-time student, the master's program can work for you with options to complete the degree in one year or two years. With the two-year plan, you can also choose to earn an additional graduate certificate in project, program and portfolio management to enhance your degree. To learn more, see example course of study plans and course descriptions.
View admission requirements and deadlines to apply to the program. The master's degree requires a total of 30 units with courses in marketing, computer science and project management. Learn more about degree requirements in the Graduate Catalog.
For more information on tuition and fees, visit the Student & University Billing Office.