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Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded post-baccalaureate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.
The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022. But the career opportunities aren't just growing. As the field of marketing continues to evolve toward greater use of data and interactive technology, the career paths of data analysts and marketing specialists are overlapping increasingly. Companies need individuals with business mindsets, marketing knowledge and managerial skills who also understand database systems, big data and complex analytics.
As a graduate of Towson University’s marketing intelligence master’s program you will have that diverse skillset and be qualified for jobs such as:
With a bachelor’s in human resource management and a MBA in marketing, Gulalai brings over seven years of experience working in a Norwegian telecom company. She's also a published author with a book titled “Retailing Attitudes” based on purchase intentions of consumers in Pakistan Retail Market. At AT&T, Gulalai worked as a corporate trainer for B2B sales and marketing. Gulalai aims to work in digital marketing and advertisement area for a multinational corporation like, The Walt Disney Company, Pepsi or Frito-Lay.
Whether you're a working professionals or a full-time student, the master's program can work for you with options to complete the degree in one year or two years. With the two-year plan, you can also choose to earn an additional post-baccalaureate certificate in project, program and portfolio management to enhance your degree.
To learn more, see example course of study plans and course descriptions.
The program includes a total of 30 units with courses in marketing, computer science and project management. See admission and degree requirements in the Graduate Catalog.
For more information on tuition and fees, visit the Bursar's Office.